What Is Digital Asset Management (DAM)?


Digital asset management is an advanced solution for storing and sharing digital assets like images, videos, music and other media files.

Digital Asset Management Software


Digital asset management systems are more comprehensive than simple file storage tools like Dropbox. DAM gives companies the ability to control digital assets in a more organized way. It’s an essential component of brand management, ensuring marketing assets are easy to maintain and share.

Cloud digital asset management software is dynamic, flexible and gives everybody access to company assets anytime, anywhere and from any device. It empowers teams to overcome slow processes and forgo time- consuming hunts for pictures, videos and other digital assets.

digital asset management
digital asset management

Who Needs Digital Asset Management?


Digital asset management is necessary when the size or complexity of asset storage and sharing increases. The most common use-case is a marketing team that needs to grow their brand and the content around it – but there are many more. A DAM system allows companies to grow while maintaining brand consistency. It also saves time as well as money and that’s why so many organizations are now moving to DAM.

Once implemented, DAM software optimizes content and branding workflows. Modern, decentralized teams have easier access to assets and duplicates are avoided. The most successful DAM systems offer a naturally intuitive user interface and experience.

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Top Benefits of Digital Asset Management


  • Digital assets are organized in a central location
  • Content creation efficiency is increased with sophisticated search capabilities
  • Watermarks can be placed on completed images or work-in-progress photos
  • Copyright or contact information is automatically embedded into images
  • Workflows are automated, streamlining content creation and distribution
  • Embargo dates can be set to control when press kits or image collections expire
  • The DAM system integrates with InDesign, WordPress, MailChimp and any other marketing tool
digital asset management

Digital Asset Management Resources – Become a DAM Expert in No Time