What Is Digital Asset Management?
Digital asset management systems are more comprehensive than simple file storage tools like Dropbox. They give users the power to control their digital assets in a more organized way and ensure important business goals like digital rights management are achieved. They also make sharing assets easier and more secure.
Cloud digital asset management gives users access to their assets anytime, anywhere and from any device. It empowers teams to overcome slow processes and forgo time consuming hunts for pictures, videos and other digital assets.
Learn all you need to know about DAM in this free intro ebook
End asset confusion by giving all your users a central content library
Quickly find content with easy-to-use tags, keywords, folders and albums
Simplify file sharing with collections, download links and branded portals
Typically, a digital asset management solution is necessary when the size or complexity of asset storage and sharing increases. The most common use case is a marketing team that needs to grow their brand and the content around it but there are many more. A DAM system allows teams to grow while maintaining brand consistency, saving time and money. That’s why so many organizations are now moving to DAM.
Once implemented, DAM software typically optimizes content and branding workflows. Modern, decentralized teams have easier access to assets and duplicates are generally avoided. User adoption is a key part of a successful digital asset management program. The most successful DAM systems offer a naturally intuitive user interface and user experience.