Digital Asset Management
Digital asset management (DAM) is a system that stores, shares and organizes digital assets in a central location. It amplifies the benefits you receive from creative files such as images, videos and other media. Ultimately, DAM is a solution to a company’s content sharing and storage.
DAM helps teams and different departments accomplish their goals. It allows them to quickly find assets, unleashing creative potential. A company with a strong DAM solution has consistent brand throughout each project and campaign.
What Is a Digital Asset?
Digital assets are files like videos, photos, documents and other media. If these digital files contain the rights to use them, they are considered an asset. Digital assets are growing exponentially as digital content creation and sharing increases.
The Reality of File Storage for Marketing Teams
Why Is DAM Important?
DAM solves one of the biggest problems most companies have today – an overabundance of digital content. It takes this content and stores it centrally for all departments and outside clients to quickly access. This liberates teams and keeps all branding materials relevant.
DAM increases the security, organization and searchability of digital assets. A DAM system expands content storage while upholding brand standards. Most importantly, it empowers employees, saving them from long searches for requests. This helps them focus on what really matters.
Benefits of DAM Software
- Organizes digital assets in a central location
- Automates workflows and enhances team creativity
- Locates media files quickly using sophisticated search capabilities
- Manages press kits and picture collections
- Automates watermarking for images
- Manages permissions through extensive copyright functionality
- Saves space with a seamless cloud experience
- Tags images automatically and uses facial recognition
Digital Asset Management Examples
Below are three examples of Canto DAM in action. The following use-cases exemplify the way DAM systems help enterprises.
Canto DAM provides internal centralization for increased in-house efficiency. This process involves creating a consolidated area for all digital assets to be stored. This way, separate departments all have access to the same branded files and can send/retrieve assets to/from the DAM.
External distribution lets companies share branded assets with external parties such as freelancers and other outside contractors. This ensures brand consistency is upheld through uniform brand material use from all potential involved parties. For example, DAM helps the Godiva company cut down on asset request time as DAM makes media requests self-serving. Click here to read more about how Godiva uses DAM.
DAM helps companies, like agencies, store retrieved digital assets from clients until they’re ready to hand them off to an outside source, such as the media. Canto DAM automates the entire process, saving time and space.