Digital Asset Management


Digital asset management is business-oriented software that increases creative potential through automated storage.

What Is Digital Asset Management?


Digital asset management (DAM) software organizes digital media such as images, videos and documents. DAM secures files, manages copyrights and handles permissions. It’s a company-wide content storage system that boosts sharing, maintains brand consistency and reduces time-consuming hunts for digital assets.

DAM is cloud-based and helps teams locate digital files from any device. It makes content creation easy by giving team members access to the right asset at the right time. It organizes digital media with automation and improves search functionality.

digital asset management software
digital asset management marketing

When do Companies Need Digital Asset Management?


Digital asset management is necessary when your asset storage and sharing increases. A DAM system allows companies to expand content while upholding brand standards. It saves time and money, reducing work for team members.

DAM optimizes content and branding workflows. The centralized media library gives teams easy access to media assets throughout campaigns. The most successful solutions offer an intuitive user interface and experience.

Companies need DAM when they value security, organization and searchability of digital assets. Its features prove invaluable in comparison to conventional storage.

Watch a five minute intro video

Digital Asset Management Features


DAM organizes digital assets in a central location, automating workflows and enhancing team creativity. Innovation increases with sophisticated search capabilities that locate media files quickly.

DAM manages press kits and picture collections. Watermarks are placed on completed images or work-in-progress photos. Copyright as well as contact information are embedded into images.

Learn more about optimizing your digital media library in our intro video

digital asset management system

DAM Resources