What Is Digital Asset Management?
Digital asset management systems are more comprehensive than simple file storage tools like Dropbox. They give users the power to control their digital assets in a more organized way. They ensure important things like digital rights management are maintained. They also make sharing assets easier and safer.
Cloud digital asset management gives users access to their assets anytime, anywhere and from any device. It empowers companies to move past slow processes and end time consuming hunts for pictures, videos and other digital assets.
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Remove confusion by giving all your users a central content library
Search for content quickly with easy-to-use tags, keywords, folders and albums
Simplify file sharing with collections, download links and branded self-serve
Typically, a digital asset management solution is necessary when the size or complexity of asset storage and sharing increases. A common use case is a marketing team that needs to grow their brand and the content around it. A digital asset management system allows teams to grow while maintaining brand consistency and saving time and money.
Once implemented, digital asset management software typically optimizes content and branding workflows. Modern, decentralized teams have easier access to assets and duplicates are avoided. User adoption is a key part of a successful digital asset management program. The most successful DAM systems offer their users a naturally intuitive user interface and user experience.