The Canto Blog
From digital asset management best practices to the latest industry insights
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Improve workflow: Prepare your marketing team for economic uncertainty
When the pandemic struck, it hit hard. Organizations were suddenly forced to cope with a new threat that their inefficient...
Read moreTop 8 ways to easily refresh your content library
What is a content refresh? A content refresh is the addition of new copy, branding, assets, or other SEO-related activities...
Read moreHow to build your business case for digital asset management
A persuasive business case for digital asset management software should emphasize gains in efficiency while emphasizing its value to brand...
Read moreYour marketing team needs a content management solution. Here’s why.
You know that feeling when you can’t find your car keys and spend 20 minutes tearing apart your house, only...
Read moreHow to tell a brand story that boosts your bottom line
A brand story is a valuable marketing tool that drives sales by connecting with customers on a deeper level. Humans...
Read moreMarketing personalization: Walking the line between creepy and relevant campaigns
Where do marketers draw the line between a cute idea and just plain creepy when they’re trying to show that...
Read moreThe ultimate guide to scaling content production
Today’s marketing teams are under pressure to produce more content at a faster pace without sacrificing quality. Maybe you’re looking...
Read moreWhat makes the post-pandemic playbook for field and event marketing?
So how do we do this again? Fist bump, elbow tap, or good old handshake? The welcome return of meeting...
Read moreBrand voice: How to define yours and stand out from the rest
No matter if your brand is just starting out or looking for a brand personality refresh, defining your brand’s voice...
Read moreHow these 3Rs can future-proof your business in an uncertain economy
What better talents to have in uncertain economic times than understanding customers’ thinking and the ability to turn changing trends...
Read moreHow to create the perfect marketing technology stack in 2023
Wondering what a marketing technology stack, or MarTech stack, is exactly? And which tools you should be considering for your...
Read moreWorkplace well-being: The team sport we win by optimizing how we work
Times and technologies may change, but the fundamental questions leaders face echo throughout history. What’s the link between workforce well-being...
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