Canto Blog
Featured
Creative Spotlight: Communicating Through Design With Georgina Reed From Equip Outdoor Technologies
Read MoreData Lineage: Key Elements to Understand
Data lineage plays a central role in how a business effectively governs information and optimizes metadata management. Additionally, understanding the...
Read moreWhat Are Brand Assets? 5 Examples From Brands You Know
If someone asked you to take a detailed survey of your brand assets, would you be able to? After reading...
Read moreEmail Click-Through Rate: One Metric to Rule Them All
Email marketing is blissfully quantifiable. Every campaign creates helpful data you can use to refine your approach. But with so...
Read moreCreative Requests: What They Are and How To Process Submissions
In busy marketing departments, creative requests are welcomed and consistent. However, when and how often inquiries are directed at graphic...
Read moreEmail Cadence: How to Find Your Email Marketing Stride
Email marketing guides your customers on a journey of discovery. But for campaigns to work, you need to pace things...
Read more5 Speedy Tips and Tricks for Adobe InDesign
Adobe InDesign is a world-leading software that empowers you to create beautiful designs that make your layouts glow. Publish magazines,...
Read moreAdapting to Change: Secrets of Millennial Branding
Marketing to a particular demographic can be like throwing darts at a moving target. Especially as the group ages, their...
Read moreDropbox: User Perks and Common Pitfalls
Dropbox is a cloud-based hosting service that’s accessible on multiple devices. It gives users the ability to globally share and...
Read moreBrand Equity vs Brand Value: What’s the Difference?
It’s easy to get lost in the plethora of branding terms we hear routinely. Brand equity and brand value are...
Read more