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Best practices for metadata
Metadata is an essential tool to help organize your branded library. It's a set of data that provides detail about digital assets recorded within a system.
Dynamic customer experience trends to look out for in 2021
Though trends are hard to predict, there are some steps to make sure you don’t miss them completely. Here are the top customer experience trends of 2021.
How to say goodbye: The art of the unsubscribe page
What should an unsubscribe page say? How do you make one? We cover all the basics you need to say goodbye to departing subscribers on good terms.
Getting organized: Taxonomies, keywords and tags
Getting and keeping ourselves organized – from fridges to files – is an ongoing challenge of modern life. One of...
Read moreData lineage: 3 tools to empower your business
Data lineage tools play a central role in establishing data pipelines, giving organizations the ability to improve the functionality of...
Read moreA basic guide to data lineage
Understanding the origin and evolution of your data has quantifiable benefits. Even the most basic of data lineage helps establish...
Read moreHit send confidently with these email preview tools
It’s every marketer’s worst nightmare: You spend hours perfecting an email campaign, only to discover your beautiful design doesn’t look...
Read moreHow to choose email marketing software: A basic guide for 2021
Successful email marketing is a combination of creative inspiration and technical know-how. You’re brimming with ideas, but you’ll need the...
Read moreEmployee Spotlight: Making meaningful connections with Sarah Blau
Meet Sarah Blau, a Durham-based Account Executive at Canto. In this spotlight, Sarah reflects on the perks of a supportive...
Read moreBest practices for metadata
Metadata is a set of data that provides detail about another piece of data, all recorded directly within the software....
Read moreHow to pick an email builder: Top choices that don’t require HTML skills
Most email marketing tools come with a drag-and-drop email builder and a great selection of templates to get you started....
Read moreMost popular email clients in 2021
When sending emails, you want to make sure they look great in your subscribers’ inboxes. But with countless email clients...
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