Canto Blog

Transformative Metrics: A Guide to Increase Brand Favorability

“Your personal brand is what people say about you when you are not in the room – remember that. And...

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How to Turn Leads into Customers with Lead-Nurturing Emails

Between discovering a brand and making a purchase, every customer goes on a journey. They shouldn’t have to travel alone,...

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What You Need to Know About Software as a Product

Software as a product (SaaP) is a one-time purchase of a technology solution that belongs within a team’s MarTech stack....

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SaaS vs SaaP – A Look at Key Differences

Software as a service or software as a product? The solution that’s best equipped to meet your business needs will...

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Software as a Service (SaaS) – Third-Party Software that Works for You

Whether it’s a product or service your business provides, how your team utilizes software has a direct impact on campaign...

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15 Email Marketing Tips to Take Your Campaigns to the Next Level

In email marketing, different situations call for different approaches, and no two campaigns are alike. That’s what makes email marketing...

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Marketing Workflow: 3 Tips to Help You Succeed

A marketing workflow reduces stress and saves an abundance of time. It acts as a guide for teams to follow...

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First Impressions Matter: Welcome Email Examples to Learn from

First impressions are lasting impressions, and a welcome email is a fantastic opportunity for your brand to make a splash....

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Easy Ways to Implement an Effective Workflow Process

A workflow process provides teams with task structure and outlines stakeholder expectations at each stage of a project. To establish...

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