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Canto Blog

Oct 19, 2018

MOV Video File – Understanding the Basics

Selecting the right video file for a business project depends on project specifics. Use this guide to identify if the video file .mov will help create success in your next video pr...

Oct 17, 2018

Imagining Audiences in Their Underwear and Other Weak Advice That Hurts More Than Helps

You’ve heard it about public speaking before – if you’re nervous, picture the audience in their underwear. This advice rarely helps anybody. The reason this doesn’t work is...

Oct 15, 2018

Ditch the ‘Box’ – Store Files Digitally With the Help of DAM Technology

The way companies store files has changed and continues to change. To stay competitive, you need to find a system capable of adapting to the continuous changes of digital file stor...

Oct 12, 2018

Brand Experience – What It Is and How to Optimize It

Your brand is experienced in many ways and evokes feelings, thoughts or behaviors. It’s all a part of your brand’s identity, messaging, design and environment. The key for effe...

Oct 10, 2018

Image File .ai – a Comprehensive Breakdown

Organizations take a stance on image files early on. This decision rallies its members around particular image types, clarifying usage on reports and strengthening technique among ...

Oct 08, 2018

Aaker Model – Building Brand Identity Step by Step

The Aaker Model provides a blueprint to building a successful brand. One of the key details it lays out is how to correctly configure brand identity. Brand identity is a complex as...

Oct 05, 2018

Slack Alternatives – 5 Underrated Chat Apps

A serendipitous discovery can take a common item or software and turn it into a vital resource. Interestingly enough, Slack was originally a chat tool developed for video games, un...

Oct 03, 2018

Software as a Service (SaaS) – Succeed With Simplicity

Software as a service (SaaS) offers simplicity that traditional systems do not, and organizations benefit from reduced costs and downtime by switching over. Evaluate the needs of y...

Oct 01, 2018

InDesign vs Illustrator – the Ultimate Design Software Comparison

A strong understanding of contrasting dynamics in design software is the first step toward efficient, creative projects. Pitting Adobe InDesign vs Illustrator reveals specific tool...

Sep 28, 2018

Online Proofing – Creating Comment Efficiency

Organizations recognize the high level of importance in quality feedback when content is introduced to the market. Turn the feedback process at your organization into an efficient,...

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