The Canto Blog
From digital asset management best practices to the latest industry insights
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10 benefits of digital asset management
The constantly evolving digital media landscape is putting organizations under a great deal of pressure to produce content that builds...
Read moreTop tips for scaling digital content creation in 2022
Creating and managing digital content has become an increasingly complex business problem. As demand for content increases, content creation processes...
Read moreBrand Management 101: Maintaining brand consistency
There’s an old adage among marketers that the average customer needs to have seven interactions with a company before making...
Read moreWhy the supply chain crisis is really a customer service challenge for brands
Behind every headline about the supply chain crisis, there are disappointed customers. Those customers are most likely listening to music...
Read moreHow to embrace a creative operations mindset
Creative operations are the intertwining of business and creativity. It’s a system that provides structure and support for creative professionals,...
Read moreFour fixes to become a more productive digital team
If there’s a job that needs to be done with regularity, there should be a bot for that. Every time...
Read moreHow to design a collaborative workspace with digital asset management
Organizations rarely rely upon one person to create content. Generating consistent, quality content over time requires effective collaboration between people...
Read moreThe great rebrand: Five factors to consider when changing a brand name or logo
Let’s imagine for a moment a world that might have been. Instead of Googling something, we BackRub it — that...
Read moreScaling your content marketing on a budget
Today’s content marketers face the ongoing challenge of having to do more with less as organizations seek to promote themselves...
Read moreBuilding a brand in the metaverse
What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the...
Read moreChoosing a digital asset management platform
Choosing a digital asset management (DAM) system can be overwhelming. What features matter most? What do you need to know...
Read moreHow defining a brand purpose can accelerate business results
What can a jar of mayo teach companies about the connection between establishing a brand purpose and making a profit?...
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