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Brand Management

August 16, 2017

Brand Experience: What It Is and How to Optimize It

Your brand can be experienced in many ways and evoke feelings, thoughts or behaviors. It’s all a part of your brand’s identity, messaging, design and environment. The key for e...

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Canto

August 10, 2017

Customer Requirements Have Changed, So Has Canto

Andreas Mockenhaupt of Canto on the new structure of his Professional Services team Canto not only stands for a sophisticated standard product, but also offers individually configu...

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Marketing

August 08, 2017

5 Effective Brand Management Principles

In a digital world where a wide range of products and services are accessible to everyone, brand value can be a decisive factor in the purchasing process. That’s why brand ma...

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Marketing

July 27, 2017

Maintain Brand Consistency With These 3 Simple Strategies

Brand consistency can maximize a company’s reach, create a positive image and make your company look way hipper than it is. Cultivate and maintain the right brand image so yo...

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Marketing

July 19, 2017

How AI Is Changing Martech: The Tin Man’s Dilemma

After learning my purchasing behavior, Amazon’s purchasing predictive AI recommended I pick up The Wizard of Oz from its digital library – a great suggestion as I love the movi...

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Cumulus

July 11, 2017

How EyeEm Uses AI to Organize, Keyword and Find the Best Photos

Every two minutes, humans take more photos than existed in total just 150 years ago. Think about what that means: The digital revolution has turned photos into a commodity, somethi...

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Digital Asset Management

June 30, 2017

3 Ways AI Is Affecting Your Work Life

Artificial intelligence is a buzzword this year – every marketer is discussing it, and it’s found its way into the world of digital asset management. But what is the hype all a...

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Marketing

June 14, 2017

Content Marketing Trends: The Advent of the Marketer-Journalist

A few years back, I went to a job interview for an editorial position and the first question the manager asked was how much content marketing experience I had. The job was listed a...

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Digital Asset Management

June 07, 2017

SharePoint and Digital Asset Management

We get a lot of questions when talking to customers in the initial prospecting faze. A popular one is: ‘How is SharePoint different from digital asset management (DAM)?’ Hereâ€...

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Digital Rights Management

May 30, 2017

Infographic: Digital Rights Management

Digital rights management (DRM) is important for any organization using digital assets for their content. Below is an infographic with surveys from our DRM webinar as well as some ...

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