The Canto Blog

From digital asset management best practices to the latest industry insights

Why the supply chain crisis is really a customer service challenge for brands

Behind every headline about the supply chain crisis, there are disappointed customers. Those customers are most likely listening to music...

Read more

How to embrace a creative operations mindset

Creative operations are the intertwining of business and creativity. It’s a system that provides structure and support for creative professionals,...

Read more

Four fixes to become a more productive digital team

If there’s a job that needs to be done with regularity, there should be a bot for that. Every time...

Read more

How to design a collaborative workspace with digital asset management

Organizations rarely rely upon one person to create content. Generating consistent, quality content over time requires effective collaboration between people...

Read more

The great rebrand: Five factors to consider when changing a brand name or logo

Let’s imagine for a moment a world that might have been. Instead of Googling something, we BackRub it — that...

Read more

Scaling your content marketing on a budget

Today’s content marketers face the ongoing challenge of having to do more with less as organizations seek to promote themselves...

Read more

Building a brand in the metaverse

What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the...

Read more

Choosing a digital asset management platform

Choosing a digital asset management (DAM) system can be overwhelming. What features matter most? What do you need to know...

Read more

How defining a brand purpose can accelerate business results

What can a jar of mayo teach companies about the connection between establishing a brand purpose and making a profit?...

Read more