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Intellectual Property: How It Works in the Digital Space

Organizations are increasingly on the lookout for ways to further ensure designs, logos, images and artistic works are protected assets....

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Putting You Onto the Right Branding Strategy Path

When they’re just starting out, all brands are basically bare. It’s only with a strategy that they begin to arm...

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Email Sign-up Forms: Turn Your Web Traffic into a Thriving Mailing List

Email sign-up forms are one of the best ways to build and maintain a healthy mailing list. But just having...

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Marketing Advice From Industry Experts

In the world of marketing things happen fast. Communicating your brand across a variety of platforms, launching campaigns, strategizing –...

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Copyleft: What It Is And How It Works

Copyleft is a license that enables the practice of intellectual property to be shared and modified. It removes restrictions and...

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Benefits of Email Marketing: Why Email Is Still a Great Way to Reach Your Customers

Once the cutting edge of digital communications, email is now a bit old-fashioned. So why is it still such a...

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Twitter Image Sizes: Stay Up To Date

If you’re looking to get maximum engagement from a Twitter post, it’s important to understand image size requirements. After all,...

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Fine-Tuning Fanaticism: A Guide to Building a Cult Brand

Cult brands benefit from an especially loyal, sometimes fanatic, customer base. There is a big difference between a cult brand...

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User-Generated Content: A Guide On How To Grow Your Brand

User-generated content (UGC) is a marketing approach for organizations looking to grow brand identity and create community engagement. UGC also...

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