The Canto Blog

From digital asset management best practices to the latest industry insights

Your marketing team needs a content management solution. Here’s why.

You know that feeling when you can’t find your car keys and spend 20 minutes tearing apart your house, only...

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How to tell a brand story that boosts your bottom line

A brand story is a valuable marketing tool that drives sales by connecting with customers on a deeper level. Humans...

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Marketing personalization: Walking the line between creepy and relevant campaigns

Where do marketers draw the line between a cute idea and just plain creepy when they’re trying to show that...

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The ultimate guide to scaling content production

Today’s marketing teams are under pressure to produce more content at a faster pace without sacrificing quality. Maybe you’re looking...

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What makes the post-pandemic playbook for field and event marketing?

So how do we do this again? Fist bump, elbow tap, or good old handshake? The welcome return of meeting...

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Brand voice: How to define yours and stand out from the rest

No matter if your brand is just starting out or looking for a brand personality refresh, defining your brand’s voice...

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How these 3Rs can future-proof your business in an uncertain economy

What better talents to have in uncertain economic times than understanding customers’ thinking and the ability to turn changing trends...

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How to create the perfect marketing technology stack in 2023

Wondering what a marketing technology stack, or MarTech stack, is exactly? And which tools you should be considering for your...

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Workplace well-being: The team sport we win by optimizing how we work

Times and technologies may change, but the fundamental questions leaders face echo throughout history. What’s the link between workforce well-being...

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