Canto Blog

“Your personal brand is what people say about you when you are not in the room – remember that. And...

Between discovering a brand and making a purchase, every customer goes on a journey. They shouldn’t have to travel alone,...

Software as a product (SaaP) is a one-time purchase of a technology solution that belongs within a team’s MarTech stack....

Software as a service or software as a product? The solution that’s best equipped to meet your business needs will...

Whether it’s a product or service your business provides, how your team utilizes software has a direct impact on campaign...

In email marketing, different situations call for different approaches, and no two campaigns are alike. That’s what makes email marketing...

A marketing workflow reduces stress and saves an abundance of time. It acts as a guide for teams to follow...

First impressions are lasting impressions, and a welcome email is a fantastic opportunity for your brand to make a splash....

A workflow process provides teams with task structure and outlines stakeholder expectations at each stage of a project. To establish...