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Digital Asset Management

September 14, 2017

Change: The Heart of Growth – and the DAM Summit 2017 Theme

Much of the change that’s happened in our lives in recent years was driven by technological innovation. Communication is faster, more global and direct – the way we communicate...

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Brand Management

September 10, 2017

Top Seven Successful Brand Manager Skills

Brand managers are gatekeepers for company products and services. Their efforts are seen across all internal and external communication and are essential to the image of any busine...

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Cumulus

September 06, 2017

Cumulus 11: Intelligent DAM for You

It’s time to get ready for some interesting Cumulus news. Over the past few weeks, our development team has been working hard to get enhanced functionality and technology in Cumu...

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Digital Asset Management

August 31, 2017

Artificial Intelligence, an Innovation for Digital Asset Management

Artificial intelligence (AI) will fundamentally alter the way we deal with technology. Facebook already announced that it wants systems that recognize and tag images faster and bet...

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Brand Management

August 16, 2017

Brand Experience: What It Is and How to Optimize It

Your brand can be experienced in many ways and evoke feelings, thoughts or behaviors. It’s all a part of your brand’s identity, messaging, design and environment. The key for e...

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Canto

August 10, 2017

Customer Requirements Have Changed, So Has Canto

Andreas Mockenhaupt of Canto on the new structure of his Professional Services team Canto not only stands for a sophisticated standard product, but also offers individually configu...

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Marketing

August 08, 2017

5 Effective Brand Management Principles

In a digital world where a wide range of products and services are accessible to everyone, brand value can be a decisive factor in the purchasing process. That’s why brand ma...

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Marketing

July 27, 2017

Maintain Brand Consistency With These Simple Strategies

Brand consistency can maximize a company’s reach and create a positive image for your company and its products. Cultivate and maintain the right brand image so your organizat...

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Marketing

July 19, 2017

How AI Is Changing Martech: The Tin Man’s Dilemma

After learning my purchasing behavior, Amazon’s purchasing predictive AI recommended I pick up The Wizard of Oz from its digital library – a great suggestion as I love the movi...

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Cumulus

July 11, 2017

How EyeEm Uses AI to Organize, Keyword and Find the Best Photos

Every two minutes, humans take more photos than existed in total just 150 years ago. Think about what that means: The digital revolution has turned photos into a commodity, somethi...

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