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Creative Spotlight: Communicating Through Design With Georgina Reed From Equip Outdoor Technologies
Read MoreDestined to Be Different: Dynamic Advice to Boost Your Brand Differentiation
Think different. This advertising slogan, used by Apple, is representative of why brands succeed or fail. It doesn’t say...
Read MoreProtect What’s Important: The Power of Brand Compliance
In 1985, the popular board game ‘Clue’ was turned into a movie of the same name. In order to...
Read MoreNowhere to Hide: Stepping Into the Spotlight With Brand Transparency
Yesterday’s Sherlock Holmes, Columbos or Nancy Drews are today’s average person with internet access. Instead of digging for clues...
Read MoreFrom Puzzled to Positive: Putting Your Customers on a Path to Brand Recognition
We’d all like to be the only brand within a particular market, but that’s just not the case. However,...
Read MoreBrand Loyalty: Turning Idle Enthusiasm Into Active Allegiance
When fans of the Ben & Jerry’s ice cream brand snapped a few photos of themselves for a contest,...
Read MoreProduct Branding: Where Creative Innovation Meets Company Expansion
Product branding isn’t a tricky or difficult process – companies build a comprehensive brand for a product to capture...
Read MoreBrand Buzz: The Ultimate Guide to All Things Brand Advocates
Growing technology and social media options have increased the potential value of brand advocates. The reality of today’s advocacy...
Read MoreCreative Spotlight: Finding Inspiration in Daily Life With Photographer Matt Lester
Matt Lester is a photographer for higher education institutions across the country. He works with quite a few Canto...
Read MoreBuilding Better Brand Equity: The Strategies and Ideas You Haven’t Heard
If a product is of high quality, it will sell, and if it’s of low quality, it won’t. That’s...
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