The Canto Blog

From digital asset management best practices to the latest industry insights

Building a brand in the metaverse

What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the...

Read more

Choosing a digital asset management platform

Choosing a digital asset management (DAM) system can be overwhelming. What features matter most? What do you need to know...

Read more

How defining a brand purpose can accelerate business results

What can a jar of mayo teach companies about the connection between establishing a brand purpose and making a profit?...

Read more

Everything you need to know about digital asset management pricing

For most people shopping for a digital asset management (DAM) platform, one of their first questions is “What’s this going...

Read more

Brand Management 101: Maintaining brand consistency

There’s an old adage among marketers that the average customer needs to have seven interactions with a company before making...

Read more

Repurposing your best content using digital asset management

We all know that content is king, and today’s businesses need a ton of amazing content if they want to...

Read more

Goodbye commercials! Hello omnichannel campaigns

The pundits called it a decade ago. No. One. Watches. TV. Anymore. The golden age of the glowing tube in...

Read more

Brand Management 101: Protecting your brand integrity

A strong, distinctive brand is essential for getting attention and building long-term relationships with customers in today’s competitive media environment....

Read more

Top tips for scaling digital content creation in 2022

Creating and managing digital content has become an increasingly complex business problem. As demand for content increases, content creation processes...

Read more