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Blog

Canto Blog

Mar 13, 2018

Brand Management – 5 Simple and Effective Principles

Brands must distinguish themselves in the market to make their products viable. The top brands don’t necessarily spend tons of money on branding, they utilize strategic brand man...

Mar 07, 2018

Collaborative Design Process – Bringing Together Vision and Execution

Designers and developers should be comrades in arms throughout the collaborative design process, pushing towards a common goal. But inevitably, as the case with any partnership, ch...

Jan 29, 2018

Online Team Collaboration – Connect and Succeed

Teams are increasingly moving online, making active communication a real challenge in today’s business landscape. What are the benefits of committing to online team collaboration...

Jan 17, 2018

Brand Consistency – What It Can Do for You

All companies have a brand. This brand distinguishes them from their competitors in the market. It encapsulates everything about the company from its market position to culture. A ...

Dec 19, 2017

Best Practices in DAM Metadata

Within a digital asset management (DAM) system, metadata is an essential tool to help organize your branded library. Metadata is a set of data that provides detail about another pi...

Dec 15, 2017

Content Marketing Trends 2018 – 5 Insights for Success

Content marketing is integral to the strategy of marketing departments. It’s the center of lead generation activities and informs marketing decisions. So, what should you expect ...

Dec 12, 2017

Why Data Is Vital for Content Marketing

‘Data Journalism’ is one of the fastest growing professions in content creation and is one of the key content marketing trends. Publishers learned there’s a hunger fo...

Dec 05, 2017

Methods of Branding – The 3 Essentials

Efficient brand management is a key success factor for organizations. But how do you build and shape a brand? Employ strategic methodology in your branding efforts to maximize bran...

Nov 30, 2017

Which is ‘Better’: DAM or Consumer File Sharing Solutions?

There is a time and a place for everything, and it’s not always an easy feat to distinguish which is ‘better’ between two things. What constitutes ‘better’ anyway? Withou...

Nov 28, 2017

What Are the Differences Between DAM and CMS?

DAM and CMS are two solutions that benefit from an integration with each other. This article explains what DAM and CMS can do and important considerations....

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