Canto Blog

Data Lineage: Key Elements to Understand

Data lineage plays a central role in how a business effectively governs information and optimizes metadata management. Additionally, understanding the...

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What Are Brand Assets? 5 Examples From Brands You Know

If someone asked you to take a detailed survey of your brand assets, would you be able to? After reading...

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Email Click-Through Rate: One Metric to Rule Them All

Email marketing is blissfully quantifiable. Every campaign creates helpful data you can use to refine your approach. But with so...

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Creative Requests: What They Are and How To Process Submissions

In busy marketing departments, creative requests are welcomed and consistent. However, when and how often inquiries are directed at graphic...

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Email Cadence: How to Find Your Email Marketing Stride

Email marketing guides your customers on a journey of discovery. But for campaigns to work, you need to pace things...

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5 Speedy Tips and Tricks for Adobe InDesign

Adobe InDesign is a world-leading software that empowers you to create beautiful designs that make your layouts glow. Publish magazines,...

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Adapting to Change: Secrets of Millennial Branding

Marketing to a particular demographic can be like throwing darts at a moving target. Especially as the group ages, their...

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Dropbox: User Perks and Common Pitfalls

Dropbox is a cloud-based hosting service that’s accessible on multiple devices. It gives users the ability to globally share and...

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Brand Equity vs Brand Value: What’s the Difference?

It’s easy to get lost in the plethora of branding terms we hear routinely. Brand equity and brand value are...

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