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Creative Spotlight: Communicating Through Design With Georgina Reed From Equip Outdoor Technologies
Read MoreA Modern Approach to Unique and Compelling Branding From Canto
The following is a complete guide to branding in 2020. If you’re looking for some exciting, fresh ideas, you’re...
Read MoreBrand Authenticity: How Customers Uncover Your Brand Truths
Some of the most powerful moments in stories are when the main character discovers that the solution to all...
Read MoreFulfill Your (Brand Awareness) Destiny! a Guide to All Things Brand Awareness
Have you ever asked for Coca-Cola at a restaurant, only to be disappointed when told they only had Pepsi?...
Read More5 Ways to (Virtually) Connect With Customers
We can’t stress enough the importance of connecting with customers, especially during times of uncertainty. If you prioritize building...
Read MoreHow a Memory Becomes a Sale: The Guide to Brand Associations
A brand that becomes associated with positive characteristics has a chance to corner the market and massively increase product...
Read MoreThe True Power of Influence: Crafting Your Impactful Brand Image
Do your favorite brands understand your needs? Do they have a personality that connects with you? The feeling you...
Read MoreA Dynamic Approach to Completely Change Your Brand Positioning Outcome
If you compared your company to five direct competitors, how would you stand out? Whichever unique feature sets us...
Read More1000s of Brands Fail to Engage Their Customers – See How Powerful Brand Experience Prevents This
There are a few special moments in our lives that we hold dear and cherish – they stick with...
Read MoreI Absolutely Couldn’t Succeed in 2020 Without These 3 Unique Brand Management Strategies
In 2010, looking to separate itself from the competition, Old Spice rebranded themselves completely, giving their 75-year-old brand a...
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