Canto blog

Getting organized: Taxonomies, keywords and tags

Getting and keeping ourselves organized – from fridges to files – is an ongoing challenge of modern life. One of...

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Data lineage: 3 tools to empower your business

Data lineage tools play a central role in establishing data pipelines, giving organizations the ability to improve the functionality of...

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A basic guide to data lineage

Understanding the origin and evolution of your data has quantifiable benefits. Even the most basic of data lineage helps establish...

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Hit send confidently with these email preview tools

It’s every marketer’s worst nightmare: You spend hours perfecting an email campaign, only to discover your beautiful design doesn’t look...

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How to choose email marketing software: A basic guide for 2021

Successful email marketing is a combination of creative inspiration and technical know-how. You’re brimming with ideas, but you’ll need the...

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Employee Spotlight: Making meaningful connections with Sarah Blau

Meet Sarah Blau, a Durham-based Account Executive at Canto. In this spotlight, Sarah reflects on the perks of a supportive...

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Best practices for metadata

Metadata is a set of data that provides detail about another piece of data, all recorded directly within the software....

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How to pick an email builder: Top choices that don’t require HTML skills

Most email marketing tools come with a drag-and-drop email builder and a great selection of templates to get you started....

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Most popular email clients in 2021

When sending emails, you want to make sure they look great in your subscribers’ inboxes. But with countless email clients...

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