The Canto Blog
From digital asset management best practices to the latest industry insights
Brand positioning: The complete guide to strategic market differentiation
What is brand positioning? Brand positioning is the strategic process of establishing a distinctive place in consumers’ minds that sets...
7 brand positioning statement examples
What is a marketing positioning statement? A marketing positioning statement is a concise internal document that defines a brand’s target...
Digital brand management: From strategy to execution
Digital brand management is the operational system that translates brand strategy into what actually goes to market. Most brands have...
Branded content: What it is, examples, and strategy
Branded content is a marketing format in which a brand creates or sponsors content (videos, podcasts, articles, or social series)...
Brand style guides: 12 examples to learn from
A brand style guide is the fastest way to see whether a company actually has its visual identity under control....
How to maintain brand consistency across teams and channels
Brand consistency means presenting your brand in a recognizable, coordinated way across every team, channel and touchpoint; from the colors...
Brand assets: What they are and examples
Brand assets are the visual, verbal, and creative materials a brand owns and uses to express itself: logos, color palettes,...
Brand guidelines: What they are and how to create them
Brand guidelines are a documented set of rules that define how a brand looks, sounds, and presents itself across every...
Best brand management tools: A category guide
This guide breaks down the six core categories of brand management tools, what each one does, who needs it, and...
The oldest logos still in use today
A company’s logo is an essential element of its brand — it helps consumers quickly identify products and, over time,...
The Aaker Model: A comprehensive guide to building brand identity
What is the Aaker Model? The Aaker Model is a brand equity model developed by marketing expert David Aaker that...
Fashion branding: What it is and how to build a distinctive fashion brand identity
What is fashion branding? Fashion branding is the strategic process of building a distinct, recognizable identity for a fashion business...