Canto blog

Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...

Imagine decorating a building with strings of electric lights. The ‘wow’ moment comes at the end, when you plug them...

The idea of jumping head first into a task is intriguing, but we all know that in order to get...

When something is impossible to ignore, it either succeeds dramatically or fails miserably – there is no middle ground. That...

As more and more brands see the benefits of brand style guides, the demand for accurate and complex guides is...

Throughout a brand’s ‘life’, there comes a time when its impact is too manufactured, too safe, too friendly and too...

“Lose your mind and come to your senses.” – Fritz Perls A single smell, one that we haven’t smelled in...

“Your personal brand is what people say about you when you are not in the room – remember that. And...

The growth of digital advertising possibilities creates risks that devastate brands and their reputation. As brands become more vulnerable to...