Canto blog

Many sports require the players to wear some type of gear to maximize performance. When it comes to branding, finding...

Mediocrity is like quicksand – the more we move around in it, the more it absorbs us. It’s easy to...

In 2010, Old Spice rebranded, giving their 75-year-old brand a light, quirky and funny new personality. This helped Old Spice...

Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...

Imagine decorating a building with strings of electric lights. The ‘wow’ moment comes at the end, when you plug them...

The idea of jumping head first into a task is intriguing, but we all know that in order to get...

When something is impossible to ignore, it either succeeds dramatically or fails miserably – there is no middle ground. That...

As more and more brands see the benefits of brand style guides, the demand for accurate and complex guides is...

Throughout a brand’s ‘life’, there comes a time when its impact is too manufactured, too safe, too friendly and too...