The Canto Blog

What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the...

What can a jar of mayo teach companies about the connection between establishing a brand purpose and making a profit?...

There’s an old adage among marketers that the average customer needs to have seven interactions with a company before making...

A strong, distinctive brand is essential for getting attention and building long-term relationships with customers in today’s competitive media environment....

In 2010, Old Spice rebranded, giving their 75-year-old brand a light, quirky and funny new personality. This helped Old Spice...

Many sports require the players to wear some type of gear to maximize performance. When it comes to branding, finding...

Mediocrity is like quicksand – the more we move around in it, the more it absorbs us. It’s easy to...

Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...

Imagine decorating a building with strings of electric lights. The ‘wow’ moment comes at the end, when you plug them...