The Canto Blog

From digital asset management best practices to the latest industry insights

Building a brand in the metaverse

What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the...

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How defining a brand purpose can accelerate business results

What can a jar of mayo teach companies about the connection between establishing a brand purpose and making a profit?...

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Brand Management 101: Maintaining brand consistency

There’s an old adage among marketers that the average customer needs to have seven interactions with a company before making...

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Brand Management 101: Protecting your brand integrity

A strong, distinctive brand is essential for getting attention and building long-term relationships with customers in today’s competitive media environment....

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I absolutely couldn’t succeed in 2022 without these 3 unique brand management strategies

In 2010, Old Spice rebranded, giving their 75-year-old brand a light, quirky and funny new personality. This helped Old Spice...

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Doing everything possible to succeed: A guide to branding software in 2021

Many sports require the players to wear some type of gear to maximize performance. When it comes to branding, finding...

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Rebranding in 2021? Don’t go it alone. Introducing the most comprehensive guide available.

Mediocrity is like quicksand – the more we move around in it, the more it absorbs us. It’s easy to...

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Secrets in audio form: The best branding podcasts of 2021

Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...

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Brand activation: How to light the match to ignite your brand

Imagine decorating a building with strings of electric lights. The ‘wow’ moment comes at the end, when you plug them...

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