The Canto Blog
From digital asset management best practices to the latest industry insights
Building a brand in the metaverse
What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the...
Read moreHow defining a brand purpose can accelerate business results
What can a jar of mayo teach companies about the connection between establishing a brand purpose and making a profit?...
Read moreBrand Management 101: Maintaining brand consistency
There’s an old adage among marketers that the average customer needs to have seven interactions with a company before making...
Read moreBrand Management 101: Protecting your brand integrity
A strong, distinctive brand is essential for getting attention and building long-term relationships with customers in today’s competitive media environment....
Read moreI absolutely couldn’t succeed in 2022 without these 3 unique brand management strategies
In 2010, Old Spice rebranded, giving their 75-year-old brand a light, quirky and funny new personality. This helped Old Spice...
Read moreDoing everything possible to succeed: A guide to branding software in 2021
Many sports require the players to wear some type of gear to maximize performance. When it comes to branding, finding...
Read moreRebranding in 2021? Don’t go it alone. Introducing the most comprehensive guide available.
Mediocrity is like quicksand – the more we move around in it, the more it absorbs us. It’s easy to...
Read moreSecrets in audio form: The best branding podcasts of 2021
Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...
Read moreBrand activation: How to light the match to ignite your brand
Imagine decorating a building with strings of electric lights. The ‘wow’ moment comes at the end, when you plug them...
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