The Canto Blog

From digital asset management best practices to the latest industry insights

How to tell a brand story that boosts your bottom line

A brand story is a valuable marketing tool that drives sales by connecting with customers on a deeper level. Humans...

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Brand voice: How to define yours and stand out from the rest

No matter if your brand is just starting out or looking for a brand personality refresh, defining your brand’s voice...

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Why the supply chain crisis is really a customer service challenge for brands

Behind every headline about the supply chain crisis, there are disappointed customers. Those customers are most likely listening to music...

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The great rebrand: Five factors to consider when changing a brand name or logo

Let’s imagine for a moment a world that might have been. Instead of Googling something, we BackRub it — that...

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Building a brand in the metaverse

What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the...

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How defining a brand purpose can accelerate business results

What can a jar of mayo teach companies about the connection between establishing a brand purpose and making a profit?...

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Brand Management 101: Maintaining brand consistency

There’s an old adage among marketers that the average customer needs to have seven interactions with a company before making...

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Brand Management 101: Protecting your brand integrity

A strong, distinctive brand is essential for getting attention and building long-term relationships with customers in today’s competitive media environment....

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I absolutely couldn’t succeed in 2022 without these 3 unique brand management strategies

In 2010, Old Spice rebranded, giving their 75-year-old brand a light, quirky and funny new personality. This helped Old Spice...

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