The Canto Blog
From digital asset management best practices to the latest industry insights
Best brand management tools: A category guide
The best brand management tools are the platforms that close that gap, making it easy for teams control how their...
The oldest logos still in use today
A company’s logo is an essential element of its brand — it helps consumers quickly identify products and, over time,...
The Aaker Model: A comprehensive guide to building brand identity
What is the Aaker Model? The Aaker Model is a brand equity model developed by marketing expert David Aaker that...
Fashion branding: What it is and how to build a distinctive fashion brand identity
What is fashion branding? Fashion branding is the strategic process of building a distinct, recognizable identity for a fashion business...
Positioning in branding: The complete guide to strategic market differentiation
What is brand positioning, and why does it matter? Brand positioning is the strategic process of establishing a distinctive place...
How to maintain brand consistency with a DAM platform
Maintaining brand consistency is a constant challenge for marketers. Managing consistency across multiple channels can feel like an uphill battle,...
Establishing a brand identity: 5 Steps to build a magnetic brand
What is brand identity? Establishing a brand identity is the deliberate process of defining and expressing the visual elements, voice,...
Brand story: What it is and how to tell one that drives results
What is a brand story? A brand story is a strategic narrative that communicates a company’s origins, values, and purpose...
Brand voice: How to define yours and stand out from the rest
No matter if your brand is just starting out or looking for a brand personality refresh, defining your brand’s voice...
Why the supply chain crisis is really a customer service challenge for brands
Behind every headline about the supply chain crisis, there are disappointed customers. Those customers are most likely listening to music...
The great rebrand: Five factors to consider when changing a brand name or logo
Let’s imagine for a moment a world that might have been. Instead of Googling something, we BackRub it — that...
Building a brand in the metaverse
What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the...