Canto blog

Secrets in audio form: The best branding podcasts of 2021

Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...

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Brand activation: How to light the match to ignite your brand

Imagine decorating a building with strings of electric lights. The ‘wow’ moment comes at the end, when you plug them...

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New ideas in the branding process: An exciting guide for 2021

The idea of jumping head first into a task is intriguing, but we all know that in order to get...

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Venturing into the land of brand extensions: A comprehensive look into key examples

When something is impossible to ignore, it either succeeds dramatically or fails miserably – there is no middle ground. That...

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Find your brand soul: 11 inspirational brand style guide examples

As more and more brands see the benefits of brand style guides, the demand for accurate and complex guides is...

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A bold statement for all to see: A complete guide to build your own brand manifesto

Throughout a brand’s ‘life’, there comes a time when its impact is too manufactured, too safe, too friendly and too...

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I feel fine: A sensory branding guide

“Lose your mind and come to your senses.” – Fritz Perls A single smell, one that we haven’t smelled in...

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Transformative metrics: A guide to increase brand favorability

“Your personal brand is what people say about you when you are not in the room – remember that. And...

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An effective, creative approach to brand safety in 2021

The growth of digital advertising possibilities creates risks that devastate brands and their reputation. As brands become more vulnerable to...

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