The Canto Blog

From digital asset management best practices to the latest industry insights

5 tips for creating a slogan that pulls customers in

A slogan incorporates all the positives of a company in a brief sentence of creativity, passion and informative value. Creating...

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Your team is growing – How do you stay on top of your brand?

Your brand is like your company’s identity or personality. It’s how customers and prospective customers relate to your company and...

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3 keys to creating a positive brand culture

Brand culture helps businesses succeed by providing a foundation to sustain and promote a company’s values and mission. Creating a...

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Build a great brand inside and out

“Organizing stuff is fun!” Said no marketer ever. Well, maybe a few OCD folks out there have proclaimed their affection...

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How media libraries help ensure brand consistency

Strong brands command a premium. But to realize premium value, your brand must gain significant purchaser recognition to establish trust...

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Brand reputation – 5 enhancements to consider

Brand image and brand reputation are sometimes mistaken for being the same thing. It’s understandable, given how a change in one could...

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