The Canto Blog
From digital asset management best practices to the latest industry insights
5 tips for creating a slogan that pulls customers in
A slogan incorporates all the positives of a company in a brief sentence of creativity, passion and informative value. Creating...
Read moreYour team is growing – How do you stay on top of your brand?
Your brand is like your company’s identity or personality. It’s how customers and prospective customers relate to your company and...
Read more3 keys to creating a positive brand culture
Brand culture helps businesses succeed by providing a foundation to sustain and promote a company’s values and mission. Creating a...
Read moreBuild a great brand inside and out
“Organizing stuff is fun!” Said no marketer ever. Well, maybe a few OCD folks out there have proclaimed their affection...
Read moreHow media libraries help ensure brand consistency
Strong brands command a premium. But to realize premium value, your brand must gain significant purchaser recognition to establish trust...
Read moreBrand reputation – 5 enhancements to consider
Brand image and brand reputation are sometimes mistaken for being the same thing. It’s understandable, given how a change in one could...
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