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The state of digital content 2024


Build a great brand inside and out

by Leslie Weller  |  September 13, 2018

2 min. read
marketing pro

“Organizing stuff is fun!” Said no marketer ever.

Well, maybe a few OCD folks out there have proclaimed their affection for keeping everything in their lives organized. But for the most part, setting up a system of order isn’t exactly why creative, analytical and communication-savvy people join the ranks of marketing professionals.

Marketers want to communicate

We want to influence. We want to test hypotheses and track results. And we also want to move fast. We must. But in order to do all of that, we have to keep things organized.

Don’t believe me? Allow me to share a little analogy from the real world to illustrate the point.

Imagine, for a moment, that over time your co-workers let your snack counter turn into a giant jumbled mess resembling a leftover discard pile.

no dam snackbox chaos
(Not to say this would ever happen…but it did.)

Now, it looks like there are some good treats in there. The real healthy, organic hipster kinds that aren’t cheap.

But how can you find the one you want? How do you even know what’s available?

You can’t. You don’t.

You need order and organization to see your options before making a good selection.

This couldn’t be more true when it comes to backend marketing assets as well!

If you keep your photos, video clips, logos and other digital assets spread across people’s computers, file share sites and in a hodge-podge of digital places – then it will be very hard to select the best image for your upcoming newsletter, blog article or social media post.

You need to organize your stuff to make it quick and easy to make the right choices

You need to be able to see everything in one place.

with DAM snackbox bliss
Ahhh, now that’s better!

You need your content categorized. You need like things with like things. When your snacks are in order, you can pick what you really want and not just settle for something that’s easy to grab at the top of the pile.

Similarly, when your digital assets are labeled well (tags, keywords, metadata) and in order, you can narrow in on the perfect product shot, you can be sure to grab the right version of a photo and you can feel confident that you’ve made a great choice.

A centralized digital asset management system makes it possible for marketers to organize, find and share all their best content with ease.

The moral of this short story is, don’t be like this guy:

behind the brand poem
A poem based on Shel Silverstein’s “Underface” dedicated to marketers everywhere.


With digital asset management from Canto, we help you build a great brand inside and out!

Click here to start your free trial of the Canto digital asset management system.

To watch a 30-min webinar of Best Practices for Organizing Marketing Content, click here.