The Canto Blog
From digital asset management best practices to the latest industry insights
Brand loyalty: Turning idle enthusiasm into active allegiance
When fans of the Ben & Jerry’s ice cream brand snapped a few photos of themselves for a contest, they...
Product branding: What it is, why it matters, and how to get it right
What is product branding? Product branding is the practice of creating a distinct name, visual identity, and messaging strategy for...
Brand buzz: The ultimate guide to all things brand advocates
Growing technology and social media options have increased the potential value of brand advocates. The reality of today’s advocacy is...
Positive brand association: How to build it, protect it, and make it drive sales
What is positive association? Positive association is the favorable mental link consumers form between a brand and desirable qualities, emotions,...
Promote your brand with LinkedIn marketing solutions
Marketers search all corners of the web for unique places to share their latest project or campaign. One of the...
Choosing between a slogan and a tagline
If you’re unsure where you stand on the slogan vs tagline ordeal, it probably stems from a lack of true...
Brand persona – Humanize your company
When your company interacts with customers, they reveal something about themselves as a business. This information all adds up and...
What is a tagline? How do I create one? A complete guide
What is a tagline? A tagline is a short, semi-permanent phrase that encapsulates a company’s core identity, mission, or value...
Brand pyramid: What it is and how to build one
What is a brand pyramid? A brand pyramid is a visual framework that organizes a company’s core values, goals, and...
Measure brand value: What it is, why it matters, and how to improve it
How do you measure brand value? Measuring brand value is the process of quantifying the financial and perceptual value a...
The 3 best books on branding
Branding creates lifelong customers and creates positive perspectives about a business. That is, only if the branding is effective. In...
A unique, informative look at style guide templates
A style guide template is a lot more important than companies might know. In fact, without the right type of...