From digital asset management best practices to the latest industry insights
Have you ever asked for Coca-Cola at a restaurant, only to be disappointed when they had Pepsi? Have you seen...
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The most powerful moments in stories are when characters discover the solution to their problems by looking inward. These moments...
The hippopotamus doesn’t go it alone as a species. In fact, in order to clean themselves, they partner with a...
“Why fit in when you were born to stand out?” – Dr. Seuss Writing a decent brand value proposition requires...
It’s common to assume that if a product is of high quality, it will sell, and if it’s of low...
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard...
Brand resonance is like the very top of a skyscraper – a towering building high in the sky. You can’t...
“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.” – Ashley...
The following is a complete guide to branding in 2020. If you’re looking for some exciting, fresh ideas, you’re in...