The Canto Blog
From digital asset management best practices to the latest industry insights
Transformative metrics: A guide to increase brand favorability
“Your personal brand is what people say about you when you are not in the room – remember that. And...
Read moreAn effective, creative approach to brand safety in 2021
The growth of digital advertising possibilities creates risks that devastate brands and their reputation. As brands become more vulnerable to...
Read moreBrand communication: A complete customer correspondence guide
“Communication works for those who work at it.” – John Powell Well-executed brand communication breeds loyalty, helps you stand out...
Read moreUnderstanding the ins and outs of brand slogans and taglines
What makes brand slogans and taglines so catchy and memorable? Many people believe it’s because we associate them with well-known...
Read more11 of the best branding blogs to consider in 2021 and beyond
One of the greatest things about the human race is we love to share our expertise with others. It feels...
Read moreBest brands of the world: An examination (with examples)
The first thing brands do when they come into creation is stack themselves up against their peers. In order to...
Read morePutting you onto the right branding strategy path
When they’re just starting out, all brands are basically bare. It’s only with a strategy that they begin to arm...
Read moreFine-tuning fanaticism: A guide to building a cult brand
Cult brands benefit from an especially loyal, sometimes fanatic, customer base. There is a big difference between a cult brand...
Read moreNew ideas in writing brand positioning statements
At its core, a brand positioning statement maps out how a brand presents itself. However, in a more abstract sense,...
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