The Canto Blog
From digital asset management best practices to the latest industry insights
An effective, creative approach to brand safety in 2021
The growth of digital advertising possibilities creates risks that devastate brands and their reputation. As brands become more vulnerable to...
Brand communication: A complete customer correspondence guide
“Communication works for those who work at it.” – John Powell Well-executed brand communication breeds loyalty, helps you stand out...
Understanding the ins and outs of brand slogans and taglines
What makes brand slogans and taglines so catchy and memorable? Many people believe it’s because we associate them with well-known...
11 of the best branding blogs to consider in 2021 and beyond
One of the greatest things about the human race is we love to share our expertise with others. It feels...
Best brands of the world: An examination (with examples)
The first thing brands do when they come into creation is stack themselves up against their peers. In order to...
Branding strategy: Definition, process, and elements
What is a branding strategy? A branding strategy is a unique, long-term approach to developing and maintaining the key objectives...
Cult brands: What they are, why they work, and how to build one
What is a cult brand? A cult brand is a company or product that inspires deep, near-exclusive loyalty from a...
Sample of a positioning statement: How to write a clear, compelling brand declaration
What is a sample of a positioning statement? A positioning statement is a concise, structured statement that shows how a...
Brand manager skills: 5 areas of expertise you can’t overlook
In some contexts, the need for some type of leader is obvious. Ships, countries and expeditions all need someone to...
Perfection in a Document: Brand Style Guide Tips
Imagine what would happen if you asked a hundred people to draw you a picture of a house. No two...
The best branding conferences, virtual and in-person
Branding conferences are one of the most valuable ways to get unfiltered, insider insight into important strategies from successful leaders...
The art of building a YouTube brand profile
YouTube was once a place where individuals could post their creative videos to a massive audience. Now, it has grown...