The Canto Blog
From digital asset management best practices to the latest industry insights
Stages of the branding process: A step-by-step guide to building your brand
What are the stages of the branding process? The branding process is a structured sequence of stages used to build,...
Brand extension strategy: 7 examples of what works (and what doesn’t)
What is brand extension? A brand extension is a strategy in which an established brand uses its existing name, recognition,...
Brand manifesto: A complete guide to writing one that defines your brand
What is a brand manifesto? A brand manifesto is a public declaration of what a brand believes, why it exists,...
Sensory branding: A complete guide to multi-sense marketing
What is sensory branding? Sensory branding is a marketing strategy that engages one or more of a consumer’s senses —...
Transformative metrics: A guide to increase brand favorability
“Your personal brand is what people say about you when you are not in the room – remember that. And...
An effective, creative approach to brand safety in 2021
The growth of digital advertising possibilities creates risks that devastate brands and their reputation. As brands become more vulnerable to...
Brand communication: A complete guide to building customer connections
What is brand communication? Brand communication is the set of messages, channels, and interactions a brand uses to shape how...
Understanding the ins and outs of brand slogans and taglines
What makes brand slogans and taglines so catchy and memorable? Many people believe it’s because we associate them with well-known...
11 of the best branding blogs to consider in 2021 and beyond
One of the greatest things about the human race is we love to share our expertise with others. It feels...
Best brands of the world: An examination (with examples)
The first thing brands do when they come into creation is stack themselves up against their peers. In order to...
Branding strategy: Definition, process, and elements
What is a branding strategy? A branding strategy is a unique, long-term approach to developing and maintaining the key objectives...
Cult brands: What they are, why they work, and how to build one
What is a cult brand? A cult brand is a company or product that inspires deep, near-exclusive loyalty from a...