The Canto Blog

From digital asset management best practices to the latest industry insights

Transformative metrics: A guide to increase brand favorability

“Your personal brand is what people say about you when you are not in the room – remember that. And...

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An effective, creative approach to brand safety in 2021

The growth of digital advertising possibilities creates risks that devastate brands and their reputation. As brands become more vulnerable to...

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Brand communication: A complete customer correspondence guide

“Communication works for those who work at it.” – John Powell Well-executed brand communication breeds loyalty, helps you stand out...

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Understanding the ins and outs of brand slogans and taglines

What makes brand slogans and taglines so catchy and memorable? Many people believe it’s because we associate them with well-known...

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11 of the best branding blogs to consider in 2021 and beyond

One of the greatest things about the human race is we love to share our expertise with others. It feels...

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Best brands of the world: An examination (with examples)

The first thing brands do when they come into creation is stack themselves up against their peers. In order to...

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Putting you onto the right branding strategy path

When they’re just starting out, all brands are basically bare. It’s only with a strategy that they begin to arm...

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Fine-tuning fanaticism: A guide to building a cult brand

Cult brands benefit from an especially loyal, sometimes fanatic, customer base. There is a big difference between a cult brand...

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New ideas in writing brand positioning statements

At its core, a brand positioning statement maps out how a brand presents itself. However, in a more abstract sense,...

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