The Canto Blog

“Your personal brand is what people say about you when you are not in the room – remember that. And...

The growth of digital advertising possibilities creates risks that devastate brands and their reputation. As brands become more vulnerable to...

“Communication works for those who work at it.” – John Powell Well-executed brand communication breeds loyalty, helps you stand out...

What makes brand slogans and taglines so catchy and memorable? Many people believe it’s because we associate them with well-known...

One of the greatest things about the human race is we love to share our expertise with others. It feels...

The first thing brands do when they come into creation is stack themselves up against their peers. In order to...

When they’re just starting out, all brands are basically bare. It’s only with a strategy that they begin to arm...

Cult brands benefit from an especially loyal, sometimes fanatic, customer base. There is a big difference between a cult brand...

At its core, a brand positioning statement maps out how a brand presents itself. However, in a more abstract sense,...