Native AI experience
Agentic AI embedded across Canto to automate workflows, maintain library health, and distribute content.
Canto MCP
Do more with Cantowithout leaving your AI tools.
Your team already works in AI assistants like Claude, ChatGPT, and Microsoft Copilot. Canto MCP brings your Canto assets and product data into them, with the permissions and access you already have in Canto.
Your team works in AI tools.Your DAM should too.
Your team already uses AI tools to ideate, write, plan, and execute. Each time they need an approved asset, they switch tools, download it, and re-upload it to the AI tool. Canto MCP brings Canto’s digital asset management into those tools, so your assistant can work with your assets and product data, using the same permissions you already manage.
Without Canto MCP
Each time you need an approved asset
- Leave your AI tool and open Canto
- Search for the approved asset
- Download it
- Re-upload it to your AI tool
With Canto MCP
In the AI tool you’re already using
- Ask your AI tool for the asset you need
- Get it from Canto, right in the conversation
Within the permissions you already manage in Canto
Ask in your AI tool.Get it from Canto.
Three everyday requests, asked in the AI tool your team already uses and answered from your Canto library.
Find the right content, make it the right format
Skip the tool switching, download, and resizing detour. Ask your AI tool for the asset and format you need. Canto returns only what your role can access.
Example request
Find the approved hero images from the Spring campaign. Then make the hero image a 1080 × 1080 square PNG for Instagram.
Fill content gaps with ease
Incomplete data fields are easy to miss until something breaks. Ask your AI tools to find products with empty fields, then draft missing descriptions or translations.
Example request
Write a short description for all active products in the Footwear category in both English and Spanish.
Check approvals & rights, then share
Before assets go to external audiences, have your AI tool check approval and rights fields, then create a share link with only approved assets.
Example request
Create a share link for the approved Spring campaign assets. Only include assets approved for external use that haven’t expired.
Governed by the permissions you already manage
Canto MCP works within your existing Canto setup.
- Your team signs in with their current credentials.
- What each person can access depends on their role and permissions.
- No new permissions to manage.
Canto AI ecosystem
One Canto platform. Different AI workflows.Same permissions and governance.
Canto Global Assistant is Canto’s intelligence layer, embedded across the platform to automate Content readiness and AI Asset distribution. Canto MCP does something different. It lets AI tools outside Canto reach your content, so you can work from wherever your team already works.
External AI integration
Use Canto in your AI tools to find, resize, and manage content.
Frequently asked questions
Have a question that isn’t here?Talk to our team
Model Context Protocol (MCP) is an open standard that lets AI assistants connect to other tools and data. Instead of copying files and details between apps, you ask your assistant to work with a connected tool directly.
Canto MCP lets AI tools work with your Canto content, across assets and products. You can search and discover, retrieve and download assets, manage and enrich product data, organize libraries, manage metadata, and more.
Canto MCP works with MCP-compatible AI assistants, such as Claude, ChatGPT, and Microsoft Copilot.
Canto Global Assistant is Canto’s own agentic intelligence layer, inside Canto. Canto MCP lets AI tools outside of Canto connect to your content. Use either, or both, depending on the task. Canto Global Assistant provides complete workflows and doesn’t use tokens charged by third-party AI tools.
You sign in with your existing Canto account. Each person gets only the tools their role allows, on content they can already access.
Ready to connect Canto to your AI tools?
Book time with our team to learn how Canto can power your AI workflows as the source of truth for all your digital assets and product information.
Talk to our team