Canto Global Assistant
Meet the AI assistantthat puts your DAM to work.
Canto Global Assistant keeps your library healthy, finds what’s missing, and gets content where it needs to go.
Afternoon, Jacob. What would you like to work on today?
- Find contentSearch in plain language, by description, by what it looks like.
- Fix content gapsFill metadata, resolve signals, bulk edit across your library.
- Get content outBuild a portal, check what’s blocking a live channel.
- Browse your libraryExplore assets and products, pick up where you left off.
AI that works for you
The Global Assistant that acts on your content.
The DAM that actively understands your content, finds what needs attention, and gets work done.
- 01Enrich
Turn every upload into ready-to-use content.
Global AssistantAskTag, describe and link today’s 500 uploads.- All uploads tagged, described, and alt text generated
- Uploads linked to a product
- Rights gaps surfaced for review
- 02Prepare
Know what your content needs before it ships.
Global AssistantAskGet the Spring apparel assets ready to launch on Shopify.- Identifies Spring 2026 apparel assets cleared for Shopify
- Channel attributes identified
- Unlinked products flagged
- 03Act
Make changes across thousands of records at once.
Global AssistantAskSet every asset with Jane Doe to Restricted and update Portals.- Assets set to Restricted
- Removed from partner portals
- Albums updated
Content readiness
This is a messy library. Watch Canto Global Assistant fix it.
Know the health of your library—and act on it.
Library Health gives you a clear snapshot of what needs attention across your assets and products, then turns those gaps into actions you can set in motion with your assistant.
Four signals across 941 assets and 523 products.
The Global Assistant can resolve all four in one pass.
- Needs attentionIn progressReadyMissing alt text
847 assets
Blocks accessibility checks and web publishing - Needs attentionIn progressReadyMissing channel attributes
312 products
Fails the Amazon feed on push - Needs attentionIn progressReadyNo category assigned
211 products
Invisible to filtered views and portals - Needs attentionIn progressReadyRights information missing
94 assets
Cannot be cleared for any external channel
Needs your confirmation. Logged, attributed, reversible as a set.
Put your library to work. Keep your content ready for what’s next.
AI Powered Search
Find what’s hiding in your library.
Search beyond the metadata. Canto understands your intent and your content, orchestrating search across your library and products to find exactly what you need.
- Find content by intent, appearance, location, time, or status
- Rank results by AI-driven relevance, intent, or metadata
- Search assets and products together
- Take action on results at scale, all at once
24 results. 9 were never tagged. I can tag all 24 and link the 6 product shots to SKU 28-RJ-04.
AI asset distribution
Describe the portal.The Global Assistant will build it.
Turn any selection into a branded portal.
Canto curates approved assets, applies your branded template, and prepares everything to share. You confirm before it goes live, and it stays current as approvals change.
- 1Apply the Retail partners template and your brand kit1 template
- 2Curate the approved Fall Sale assets, current versions only48 assets
- 3Preview branded portal
- 4Publish portal to retail partners1 portal
One assistant. Built for your DAM.
Every team has a different job. One assistant handles them all.
From marketing and e-commerce to creative and sales teams, one assistant helps each team get more done from the same library of assets and products.
Find, fix and get campaign content out faster.
Find the approved hero shots, confirm nothing expires mid-campaign and clear them for every channel. Global Assistant does the finding and fixing; you approve it to go.
- FindSearch that already understands rights and channel status
- FixBulk apply metadata and alt text in one confirmation
- LaunchOne approved set, out to every channel it belongs on
- Approved assets20
- Assets missing alt text30
- Assets expiring during campaign10
Can I apply alt text to the 30 assets? And send a renewal request for the 10 assets?
Send to rights teamDeliver complete product content that converts.
Incomplete product data is a revenue problem before it’s an ops problem. Global Assistant flags the SKUs that would be rejected while there’s still time to fix them, then fixes the gaps in bulk.
- SeeProduct readiness scored against each channel’s requirements
- FixMissing attributes, variants and links resolved in bulk
- DeliverReady to shop, mapped to specific channel templates
342 of 5,000 products would fail the feed today. The rest are ready to push.
- Missing channel attributes300
- Incomplete variants42
- Ready to push4,658
Keep every version current, everywhere it lives.
The right logo, the approved cut, the current guidelines. Global Assistant knows which version is live, finds where the old version is in use, and replaces it.
- FindAny asset by what it looks like, across formats, folders, and channels
- WatchExpiring rights and superseded versions flagged early
- DeliverBrand kits and templates that update as approvals change
146 assets carry the superseded logo, and 8 portals still show them.
- Superseded logo in use146
- Portals affected8
- Current version, approved1
A current, approved portal. Built from a single prompt.
Stop sending partners the latest logo by email or digging for the right deck. Describe the portal you need, and Global Assistant builds it from the approved content. Partners get the latest, and it stays current as approvals change.
- AskBuild or update from a prompt, curated from approved content
- ScopeEach audience sees only what’s approved for them
- TrackUsage visible, so you know what partners actually use
8 portals reference the old packaging set. 146 assets would be replaced.
- Portals to update8
- Assets replaced146
- Partners notified31
Not on the list? Show us your workflow and we’ll show you Global Assistant’s version of it.
Secure & Trusted
Autonomous doesn’t mean unsupervised.
Global Assistant works inside Canto’s governed environment. Your data never leaves, no outside model trains on your content, and every write is logged, attributed and reversible.
- Does our data leave Canto?
No. Global Assistant runs inside your Canto environment.
There is no shadow DAM, and no third-party model receives or trains on your assets.
- SOC 2
- HIPAA
- ISO 27001
- GDPR
- Can we undo it?
Yes. Every change can be reversed.
That includes bulk actions. Changes can be reversed, with a record of what changed and when.
- Who approved it?
A person, always.
Canto Global Assistant operations run on confirmation, and the approval and its scope stay in your control.
AI tagging is a feature. Global Assistant delivers complete workflows. Most DAMs apply tags at upload and stop there. Global Assistant treats every ingest as the start of a readiness job: it enriches the metadata, surfaces rights gaps, flags duplicates, links assets to products, hands you a completeness checklist, and builds branded portals for your approval.
That’s exactly what Global Assistant is built for. A messy library isn’t a blocker, it’s the first job. Library Health shows what’s incomplete, miscategorized or at risk without an audit spreadsheet, and readiness workflows run the bulk fixes in a single confirmation. You don’t clean your library before Global Assistant. Global Assistant cleans it for you.
Yes. Global Assistant spans both with one consistent experience, one assistant and no context switching, and it connects the two at the asset level: which products lack required assets, which assets are linked to nothing, and which products are ready to push.
No. Global Assistant’s skills work on day one without admin setup, testing or deployment. Other DAMs ship agents that work in isolation and need configuration and guardrails; Global Assistant is one assistant whose skills compound and provide complete workflows.
Global Assistant starts with 2 complete workflows, Content Readiness & AI Asset Distribution, but Canto is continuing to invest and expand our agentic capabilities. We selected these 2 workflows based on our customer feedback and where our customers spend the most time. We will continue to innovate and expand Global Assistant’s capabilities. Join us on this journey.
No. Global Assistant works inside Canto’s governed environment, your data never leaves it and is never used to train AI. There is no shadow DAM, no external AI service receiving your asset data and no third-party model training on your content. Every write that is performed is logged. Canto’s platform compliance applies to Global Assistant operations in full.
Start with Canto
See what Global Assistant finds in your library.
Bring a library that’s less than perfect. In thirty minutes we’ll show you what Global Assistant flags first, what one confirmation fixes, and how a portal goes live from there.