The Canto Blog

What is a content refresh? A content refresh is the addition of new copy, branding, assets, or other SEO-related activities...

How much would a puzzled shrug on TikTok be worth to your brand? Hugo Boss is finding out for an...

Creative operations are the intertwining of business and creativity. It’s a system that provides structure and support for creative professionals,...

Creating and managing digital content has become an increasingly complex business problem. As demand for content increases, content creation processes...

A persuasive business case for digital asset management software should emphasize gains in efficiency while emphasizing its value to brand...

The digital age has made it easier than ever for content to be taken from one source and reused elsewhere....

Today’s workplace is increasingly defined by hybrid environments that allow organizations to draw upon talent far beyond their local market....

Effective brand storytelling has always been critical to marketers, but it’s more important than ever to a brand’s identity and...

For most businesses, 2020 and 2021 were about survival. Faced with a sudden change in how we work, teams invested...