Canto blog

Creative team roles: The people who bring marketing strategies to life

For brands to have an impact, marketing ideas need to make it out of the strategy meeting and into the...

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A basic guide to data lineage

Understanding the origin and evolution of your data has quantifiable benefits. Even the most basic of data lineage helps establish...

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Best practices for metadata

Metadata is a set of data that provides detail about another piece of data, all recorded directly within the software....

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Taxonomy and metadata – Using them in tandem

Taxonomy and metadata are different but they work together to create easily searchable content. They are both highly important complex...

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Dynamic customer experience trends to look out for in 2021

Trends are a tough subject to pin down, especially when it comes to customer experience (CX) trends. A lot of...

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Portals – 3 tips to make your public content shine

When sharing your content online, keeping assets up to date and your brand on point is super important. How the...

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Data storage solutions: 3 best options

A data storage solution allows you to grow business operations and stay in control of information. The correct storage solution...

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Marketing workflow: 3 tips to help you succeed

A marketing workflow reduces stress and saves an abundance of time. It acts as a guide for teams to follow...

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Easy ways to implement an effective workflow process

A workflow process provides teams with task structure and outlines stakeholder expectations at each stage of a project. To establish...

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