The Canto Blog

From digital asset management best practices to the latest industry insights

Top 8 ways to easily refresh your content library

What is a content refresh? A content refresh is the addition of new copy, branding, assets, or other SEO-related activities...

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Earning authentic love for your brand: winning at the game of influencer marketing

How much would a puzzled shrug on TikTok be worth to your brand? Hugo Boss is finding out for an...

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How to embrace a creative operations mindset

Creative operations are the intertwining of business and creativity. It’s a system that provides structure and support for creative professionals,...

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Top tips for scaling digital content creation in 2022

Creating and managing digital content has become an increasingly complex business problem. As demand for content increases, content creation processes...

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How to build your business case for digital asset management

A persuasive business case for digital asset management software should emphasize gains in efficiency while emphasizing its value to brand...

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Why your content needs digital rights management (DRM)

The digital age has made it easier than ever for content to be taken from one source and reused elsewhere....

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Bridge the hybrid gap with the right collaboration tools

Today’s workplace is increasingly defined by hybrid environments that allow organizations to draw upon talent far beyond their local market....

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How digital asset management can transform your brand storytelling

Effective brand storytelling has always been critical to marketers, but it’s more important than ever to a brand’s identity and...

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Make hybrid work: Why DAM is important for your 2022 budget

For most businesses, 2020 and 2021 were about survival. Faced with a sudden change in how we work, teams invested...

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