Canto blog

Why your content needs digital rights management (DRM)

The digital age has made it easier than ever for content to be taken from one source and reused elsewhere....

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Bridge the hybrid gap with the right collaboration tools

Today’s workplace is increasingly defined by hybrid environments that allow organizations to draw upon talent far beyond their local market....

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How digital asset management can transform your brand storytelling

Effective brand storytelling has always been critical to marketers, but it’s more important than ever to a brand’s identity and...

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Make hybrid work: Why DAM is important for your 2022 budget

For most businesses, 2020 and 2021 were about survival. Faced with a sudden change in how we work, teams invested...

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New study: Marketing teams waste weeks every year searching for files

We polled 500 marketers and found most of them waste weeks searching for photos, videos and other digital files. That’s...

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5 tips for organizing your brand’s digital assets

Here are 5 tips for organizing digital assets to make the best use of them for the greater good of...

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Creative team roles: The people who bring marketing strategies to life

For brands to have an impact, marketing ideas need to make it out of the strategy meeting and into the...

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A basic guide to data lineage

Understanding the origin and evolution of your data has quantifiable benefits. Even the most basic of data lineage helps establish...

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Best practices for metadata

Metadata is a set of data that provides detail about another piece of data, all recorded directly within the software....

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