The Canto Blog

From digital asset management best practices to the latest industry insights

Marketing personalization: Walking the line between creepy and relevant campaigns

Where do marketers draw the line between a cute idea and just plain creepy when they’re trying to show that...

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The ultimate guide to scaling content production

Today’s marketing teams are under pressure to produce more content at a faster pace without sacrificing quality. Maybe you’re looking...

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How these 3Rs can future-proof your business in an uncertain economy

What better talents to have in uncertain economic times than understanding customers’ thinking and the ability to turn changing trends...

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Workplace well-being: The team sport we win by optimizing how we work

Times and technologies may change, but the fundamental questions leaders face echo throughout history. What’s the link between workforce well-being...

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Canto harnessed creativity: Adobe MAX 2022 recap

Adobe MAX 2022, a global in-person and virtual conference designed for creatives, was a sensational success with over 131 million...

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Making digital experiences accessible: Wins and work remaining

If I asked you to name the organization that shapes our online experiences more than any other — that influences...

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Top 8 ways to easily refresh your content library

What is a content refresh? A content refresh is the addition of new copy, branding, assets, or other SEO-related activities...

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Earning authentic love for your brand: winning at the game of influencer marketing

How much would a puzzled shrug on TikTok be worth to your brand? Hugo Boss is finding out for an...

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How to embrace a creative operations mindset

Creative operations are the intertwining of business and creativity. It’s a system that provides structure and support for creative professionals,...

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