The Canto Blog

Omnichannel marketing focuses on user experience at every engagement point your customer has with a product or service. This all-encompassing...

Brand guidelines play a central role in making sure content teams stay consistent with an organization’s message. But they also...

Organizations are increasingly on the lookout for ways to further ensure designs, logos, images and artistic works are protected assets....

In the world of marketing things happen fast. Communicating your brand across a variety of platforms, launching campaigns, strategizing –...

User-generated content (UGC) is a marketing approach for organizations looking to grow brand identity and create community engagement. UGC also...

Enterprise resource planning (ERP) manages the components of day-to-day business activities, bringing islands of information together to form a consolidated...

Project management methodologies guide teams towards successful outcomes. Choosing the correct method for your organization helps get the job done...

In busy marketing departments, creative requests are welcomed and consistent. However, when and how often inquiries are directed at graphic...

Matt Lester is a photographer for higher education institutions across the country. He works with quite a few Canto customers,...