The Canto Blog

From digital asset management best practices to the latest industry insights

If you’re unaware of these marketing trends, you’re destined to fail

It’s easy to brush off emerging trends and ignore their potential – oftentimes they fail to take hold. However, some...

Business content management: An essential guide for enterprise teams

What is business content management? Business content management is the practice of organizing, storing, and controlling a company’s documents, records,...

Relevant Gen Z stats marketers should understand

Gen Z is changing the rules and creating new trends online. This is something to adapt to, otherwise consumer trends...

Creative Spotlight: Designing with purpose with Audrey Pray, Jr. at International House

Audrey Pray, Jr. is the Creative Lead at International House, where she uses her design and videography skills to help...

The 3 absolute best modern podcasts for business

Listening to a quality business podcast brings you one step closer to success. It increases your business-literacy and forces you...

Boost team success with these unique business collaboration ideas

Finding the right balance between different business teams is a lot easier than you think. In fact, a few minor...

The quintessential guide for how to rank YouTube videos

It’s easy to understand the importance of ranking on a search engine like Google. It is a highly popular way...

Gen Z marketing – Creating unique campaigns for new audiences

Gen Z represents the generation of people born roughly between the mid 1990s and the mid 2010s. Though this is...

A comprehensive, helpful guide to create successful podcasts

Podcasts are growing in popularity and are tackling a wide range of topics, making them suitable for all types of...

A complete guide for how to network on LinkedIn

LinkedIn has established itself as the front-runner for social media when it comes to professional relationships. It opens up the...

Demographics of YouTube: A guide to understanding your channel audience

What are YouTube channel demographics? Demographics of YouTube refers to the statistical data that describes the characteristics of YouTube’s user...

A comprehensive breakdown of different video file types

Video file types each have their own unique characteristics that make them perfect for specific functions. This exclusivity forces users...