The Canto Blog

From digital asset management best practices to the latest industry insights

Scaling your content marketing on a budget

Today’s content marketers face the ongoing challenge of having to do more with less as organizations seek to promote themselves...

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Goodbye commercials! Hello omnichannel campaigns

The pundits called it a decade ago. No. One. Watches. TV. Anymore. The golden age of the glowing tube in...

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Why personalized marketing is essential for connecting to today’s customers

Today’s consumers are bombarded with marketing and advertising content from every direction. Finding ways to cut through the noise and...

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5 visual marketing statistics every marketer should know

Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions,...

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Essential types of marketing collateral every marketer should know

Successful marketing starts with a consistent brand and a compelling message. But how do you get your brand and messaging...

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How to say goodbye: The art of the unsubscribe page

It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing...

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How to embed video in email: A step-by-step guide

Many email providers don’t display video in HTML, but that doesn’t mean you can’t include videos in your emails. You...

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Win back lost subscribers: The art of the re-engagement email

It’s a fact of life in email marketing: Not every subscriber will open every email you send. But what about...

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Starting from scratch: How to build an email list in 7 easy steps

Email marketing is a fantastic way for brands to engage with customers. But before you can start crafting fun and...

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