The Canto Blog
From digital asset management best practices to the latest industry insights
What makes the post-pandemic playbook for field and event marketing?
So how do we do this again? Fist bump, elbow tap, or good old handshake? The welcome return of meeting...
Read moreScaling your content marketing on a budget
Today’s content marketers face the ongoing challenge of having to do more with less as organizations seek to promote themselves...
Read moreGoodbye commercials! Hello omnichannel campaigns
The pundits called it a decade ago. No. One. Watches. TV. Anymore. The golden age of the glowing tube in...
Read moreWhy personalized marketing is essential for connecting to today’s customers
Today’s consumers are bombarded with marketing and advertising content from every direction. Finding ways to cut through the noise and...
Read more5 visual marketing statistics every marketer should know
Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions,...
Read moreEssential types of marketing collateral every marketer should know
Successful marketing starts with a consistent brand and a compelling message. But how do you get your brand and messaging...
Read moreHow to say goodbye: The art of the unsubscribe page
It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing...
Read moreHow to embed video in email: A step-by-step guide
Many email providers don’t display video in HTML, but that doesn’t mean you can’t include videos in your emails. You...
Read moreWin back lost subscribers: The art of the re-engagement email
It’s a fact of life in email marketing: Not every subscriber will open every email you send. But what about...
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