The Canto Blog

Today’s content marketers face the ongoing challenge of having to do more with less as organizations seek to promote themselves...

The pundits called it a decade ago. No. One. Watches. TV. Anymore. The golden age of the glowing tube in...

Today’s consumers are bombarded with marketing and advertising content from every direction. Finding ways to cut through the noise and...

Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions,...

Successful marketing starts with a consistent brand and a compelling message. But how do you get your brand and messaging...

It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing...

Many email providers don’t display video in HTML, but that doesn’t mean you can’t include videos in your emails. You...

It’s a fact of life in email marketing: Not every subscriber will open every email you send. But what about...

Email marketing is a fantastic way for brands to engage with customers. But before you can start crafting fun and...