Canto blog

5 visual marketing statistics every marketer should know

Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions,...

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Essential types of marketing collateral every marketer should know

Successful marketing starts with a consistent brand and a compelling message. But how do you get your brand and messaging...

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How to say goodbye: The art of the unsubscribe page

It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing...

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How to embed video in email: A step-by-step guide

Many email providers don’t display video in HTML, but that doesn’t mean you can’t include videos in your emails. You...

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Win back lost subscribers: The art of the re-engagement email

It’s a fact of life in email marketing: Not every subscriber will open every email you send. But what about...

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Starting from scratch: How to build an email list in 7 easy steps

Email marketing is a fantastic way for brands to engage with customers. But before you can start crafting fun and...

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Video email marketing: A match made in heaven

These days, brands are (wisely) investing in video marketing. In fact, 86% of businesses use video as a marketing tool...

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Email capturing basics: How to get email marketing leads to come to you

Email marketing is highly effective, but before you can email potential customers, you’ll need their email addresses. Email capturing is...

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The art of the abandoned cart email: How to bring customers back and save the sale

Last weekend, I was shopping online for a rain jacket for an upcoming hiking trip. After hours of searching and...

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