The Canto Blog
From digital asset management best practices to the latest industry insights
What makes the post-pandemic playbook for field and event marketing?
So how do we do this again? Fist bump, elbow tap, or good old handshake? The welcome return of meeting...
Scaling your content marketing on a budget
Today’s content marketers face the ongoing challenge of having to do more with less as organizations seek to promote themselves...
Goodbye commercials! Hello omnichannel campaigns
The pundits called it a decade ago. No. One. Watches. TV. Anymore. The golden age of the glowing tube in...
Benefits of personalized marketing: Why it’s essential for connecting with today’s customers
What are the benefits of personalized marketing? The benefits of personalized marketing include higher customer engagement, stronger brand loyalty, and...
5 visual marketing statistics every marketer should know
Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions,...
Essential types of marketing collateral every marketer should know
Successful marketing starts with a consistent brand and a compelling message. But how do you get your brand and messaging...
How to say goodbye: The art of the unsubscribe page
It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing...
How to embed a video in an email: A step-by-step guide
What does it mean to embed a video in an email? Embedding a video in an email means placing a...
Win back lost subscribers: The art of the re-engagement email
It’s a fact of life in email marketing: Not every subscriber will open every email you send. But what about...
How to start an email list: A step-by-step guide for marketers
What is an email list, and how do you start one? Building an email list is the process of collecting...
Video email marketing: A match made in heaven
These days, brands are (wisely) investing in video marketing. In fact, 86% of businesses use video as a marketing tool...
Email capturing basics: How to get email marketing leads to come to you
Email marketing is highly effective, but before you can email potential customers, you’ll need their email addresses. Email capturing is...