Canto blog

Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions,...

Successful marketing starts with a consistent brand and a compelling message. But how do you get your brand and messaging...

It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing...

Many email providers don’t display video in HTML, but that doesn’t mean you can’t include videos in your emails. You...

It’s a fact of life in email marketing: Not every subscriber will open every email you send. But what about...

Email marketing is a fantastic way for brands to engage with customers. But before you can start crafting fun and...

These days, brands are (wisely) investing in video marketing. In fact, 86% of businesses use video as a marketing tool...

Email marketing is highly effective, but before you can email potential customers, you’ll need their email addresses. Email capturing is...

Last weekend, I was shopping online for a rain jacket for an upcoming hiking trip. After hours of searching and...