The Canto Blog
From digital asset management best practices to the latest industry insights
HTML vs. text email: How to choose the right format for the job
The rise of HTML emails has given marketers a lot of choices. Should marketing emails be sleek, professionally designed works...
Email sign-up forms: Turn your web traffic into a thriving mailing list
Email sign-up forms are one of the best ways to build and maintain a healthy mailing list. But just having...
Benefits of email marketing: Why email is still a great way to reach your customers
Once the cutting edge of digital communications, email is now a bit old-fashioned. So why is it still such a...
Science for marketers: A guide to email campaign optimization
Email marketing generates data points with every campaign. Over time, they add up to valuable insights about your audiences. How...
Email analytics: What to measure and why it matters for your campaigns
What is email analytics? Email analytics is the process of tracking and interpreting data from email campaigns to understand how...
How local email marketing helps small businesses get customers through the door
Email marketing is a cost-effective way for any business to connect with customers, including on the local level. Companies try...
Email marketing examples: Smart ideas to borrow for your own campaigns
It’s easy for marketers to get bogged down in A/B testing, click-through rates and other numbers and metrics. These are...
Performance-boosting tips for email subject lines
Subject lines are your email’s first chance to make an impression, so it’s important to get them right. After all,...
Email click-through rate: One metric to rule them all
Email marketing is blissfully quantifiable. Every campaign creates helpful data you can use to refine your approach. But with so...
Email cadence: How to find your email marketing stride
Email marketing guides your customers on a journey of discovery. But for campaigns to work, you need to pace things...
Email segmentation: Organize your way to better email performance
Tired of seeing your well-crafted emails go unread? If you’re taking a one-size-fits-all approach to email marketing, you’re probably not...
Designing emails: A guide to better performance and more conversions
What is email design? Designing emails involves structuring, styling, and formatting email content to communicate a brand message and drive...