Brand portals provide access to your company’s digital content both internally and externally. They boost efficiency and promote healthy relationships with potential customers. Ensure your brand portals follow these three unique guidelines in order to succeed.
What Are Brand Portals?
Brand portals are storage centers for digital assets. They allow companies to share important digital content internally and externally. Brand portals offer secure sharing of valuable company guidelines and assets, such as manuals, images and brochures.
An easy way to visualize brand portals is by imagining Halloween night. The kids ringing doorbells are looking for candy. Imagine these children are company externals such as journalists or students. The candy they want is digital assets. If the homeowner answers the door every time the bell rings, she is behaving the way a company without brand portals is. However, if she places the candy in a big bowl outside her front door with a sign that says ‘take one’, she has created a brand portal. Every outside source has access to what they need, and the company isn’t obligated to find assets for anyone.
Share Faster With Externals
As your company grows, it will add valuable digital content to a company image library. This content will be useful to externals wishing to use it for a story, research or reference. The process of delivering these company assets to externals is overhauled with a brand portal, which allows access to authorized individuals.
Not only does a brand portal increase the retrieval time for externals, it also decreases the amount of effort teams have to put into coordinating asset deliveries. This builds the company in multiple ways because externals can return for future access with ease, and members of the company optimize their workdays through the use of portals.
Optimize Internal Brand Processes
Brand portals boost internal brand processes by minimizing excess access to the content library. For example, if the finance department uses brand for documents they send out, they don’t want all the branding content. A brand portal gives them specific, limited access so they get only the content they need.
Brand portals give administrators the ability to oversee shared files within the portal. This ensures accuracy of all brand materials is being given out correctly and to the right people. The efficiency this creates optimizes not only brand asset management but also the entire day-to-day operations.
Mobile Friendly Portals
Brand portals need to be accessible for all access channels, especially mobile. The chances are high that externals are going to access brand portals using mobile devices. Ensure your brand company portal is versatile enough to fulfill its purpose without frustrations for externals.
Mobile-friendly portals diversify not only the access points, but also the externals seeking information through a multitude of devices. The portal should not only function on mobile devices, it should also be optimized aesthetically for mobile devices. The chances of continued portal use depend on the ability to make a functional, visually-pleasing portal that is mobile friendly.
As your brand portal opens up content to externals, adjust it accordingly to handle every possible usage outcome. Make sure the process of retrieving digital content from your company is secure, efficient and convenient.