The Canto Blog

For brands to have an impact, marketing ideas need to make it out of the strategy meeting and into the...

Understanding the origin and evolution of your data has quantifiable benefits. Even the most basic of data lineage helps establish...

Metadata is a set of data that provides detail about another piece of data, all recorded directly within the software....

Taxonomy and metadata are different but they work together to create easily searchable content. They are both highly important complex...

Trends are a tough subject to pin down, especially when it comes to customer experience (CX) trends. A lot of...

When sharing your content online, keeping assets up to date and your brand on point is super important. How the...

A data storage solution allows you to grow business operations and stay in control of information. The correct storage solution...

A marketing workflow reduces stress and saves an abundance of time. It acts as a guide for teams to follow...

A workflow process provides teams with task structure and outlines stakeholder expectations at each stage of a project. To establish...