The Canto Blog

From digital asset management best practices to the latest industry insights

Brand manager skills: 5 areas of expertise you can’t overlook

In some contexts, the need for some type of leader is obvious. Ships, countries and expeditions all need someone to...

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The Aaker Model: A comprehensive guide to building brand identity

In the world of branding and marketing, it’s not always clear what steps to take next. If we were to...

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Perfection in a Document: Brand Style Guide Tips

Imagine what would happen if you asked a hundred people to draw you a picture of a house. No two...

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The best branding conferences, virtual and in-person

Branding conferences are one of the most valuable ways to get unfiltered, insider insight into important strategies from successful leaders...

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The art of building a YouTube brand profile

YouTube was once a place where individuals could post their creative videos to a massive audience. Now, it has grown...

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What are brand assets? 5 examples from brands you know

If someone asked you to take a detailed survey of your brand assets, would you be able to? After reading...

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Adapting to change: Secrets of millennial branding

Marketing to a particular demographic can be like throwing darts at a moving target. Especially as the group ages, their...

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Brand equity vs brand value: What’s the difference?

It’s easy to get lost in the plethora of branding terms we hear routinely. Brand equity and brand value are...

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Learning from great brands: The 5 things they do right

Great brands become that way by doing the things that others don’t seem interested in doing or capable of accomplishing....

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