The Canto Blog
From digital asset management best practices to the latest industry insights
Brand assets: What they are, how to identify them, and examples from iconic brands
What are brand assets? Brand assets are the distinctive visual, auditory, and verbal elements — such as logos, color palettes,...
Adapting to change: Secrets of millennial branding
Marketing to a particular demographic can be like throwing darts at a moving target. Especially as the group ages, their...
Brand equity vs brand value: What’s the difference?
It’s easy to get lost in the plethora of branding terms we hear routinely. Brand equity and brand value are...
Learning from great brands: The 5 things they do right
Great brands become that way by doing the things that others don’t seem interested in doing or capable of accomplishing....
7 simple branding blog strategies with some examples to boot
Finding free sources of information is always a great feeling, but it’s a lot more rewarding if the search is...
Unlocking your potential with branding websites: A complete guide
Branding is an important process that isn’t solved or finished overnight – don’t undergo it alone! There are many different...
Marketing positioning statement examples: 7 top brands and templates to guide your own
What is a marketing positioning statement? A marketing positioning statement is a concise internal document that defines a brand’s target...
Brand experiences: How to build emotional connections that make customers choose you every time
What is brand experience? Brand experience is the sum of all sensory, emotional, and cognitive responses a consumer has across...
A dynamic approach to completely change your brand positioning outcome
When we look at popular companies, it’s impossible to ignore their brand strength. Sometimes these brands have become so powerful...
The true power of influence: Crafting your impactful brand image
Do your favorite brands understand your needs? Do they have a personality that connects with you? Your feelings about them are their brand image. The...
Fulfill your (brand awareness) destiny! A guide to all things brand awareness
Have you ever asked for Coca-Cola at a restaurant, only to be disappointed when they had Pepsi? Have you seen...
Brand authenticity: How customers uncover your brand truths
The most powerful moments in stories are when characters discover the solution to their problems by looking inward. These moments...