7 simple branding blog strategies with some examples to boot
September 28, 2020|
13 min. read
Finding free sources of information is always a great feeling, but it’s a lot more rewarding if the search is painless.
Uncovering some helpful branding blogs has potential to reward you with amazing benefits in your own branding processes.
As such, I’ve put together a list of seven branding blogs that will boost your chances of success and strengthen your knowledge of the process.
This article is a chance for you to find the best free branding resources available without having to search for them. Let’s get started.
7 branding blogs to inspire, motivate and teach
I’ve handpicked the following seven branding blogs to share with you, as I think they offer unique ideas and strategies to guide you.
1. Sticky Branding
Sticky Branding is a business strategy company, and their blog is designed to give readers help in diverse areas of the branding process.
What kind of topics it covers: The Sticky Branding blog is loaded with all sorts of helpful topics, including brand messaging, strategies and naming ideas, content marketing, personal branding and a bit about the Sticky Branding company itself. Note that under the section for each of the above topics, the blog has a vast amount of content to choose from.
Who would benefit from this blog: The pieces on this blog would likely favor users who are looking for straightforward writing and ideas without a lot of extra fluff or clickbait. Also, anyone looking for updates about the Sticky Branding website and company could benefit.
What makes it stand out: As I already pointed out, its simplicity stands out the most. However, there is more. For example, the consistency of authors and styles is a plus. The blog isn’t hard to grasp from one article to the next, because each piece is written by only a few writers. This helps readers familiarize with the style. Another good thing is how topical the blog stays, filling its pages with current events and ideas.
Some blog posts from Sticky Branding to get you started:
The first 6 months
Don’t stop selling
How to grow your social media audience
Back-to-school-marketing feels heavy this year
Small acts of participation
2. The Cult Branding
Cult Branding helps businesses grow their loyalty in attempt to gain cult-level following, and their blog follows this same line of reasoning with helpful articles.
What kind of topics it covers: The Cult Branding blog covers topics that focus on boosting performance and getting the business-customer relationship down correctly. The topics are narrow in scope but wide in detail.
Who would benefit from this blog: In general, the most likely reader of this blog would be anyone looking to improve their branding process, especially in the form of building up brand loyalty.
What makes it stand out: The Cult Branding blog is very strategy-based, giving readers a heavy dose of knowledge concerning how to perfect the branding process. Unlike other blogs who sometimes stretch themselves too thin trying to cover every topic, Cult Branding keeps it to a few and provides immense detail.
Some blog posts from Cult Branding to get you started:
52 types of marketing strategies
Brand DNA: understanding customer motivation
How one need motivates your employees and your customers
10 ways you may be boring your customers and employees
How to Get Customers to Choose You Instead of Your Competitors
3. Craig McBreen
Craig McBreen is a branding expert who lends his services to businesses in need. His blog has articles with unique voice that give top-notch advice.
What kind of topics it covers: Though Craig McBreen’s blog has a little something for everyone, it generally focuses on topics like personal branding, creativity and help for entrepreneurs.
Who would benefit from this blog: Though the branding advice would be helpful to marketers within a larger organization, most of the pieces are generally aimed at those going it alone and trying to improve their personal branding.
What makes it stand out: I think what makes this blog stand out the most is the personalized touch each post has. There is an undeniable feel from the writing that makes readers understand they’re getting the good stuff from the experts.
Some blog posts from Craig McBreen’s blog to get you started:
Why discipline equals freedom
How to Build a Winning Brand and Attract the Right People (Step 1 to Marketing Your Business)
A Simple Guide to Reframing Your Day
How to Become a Solopreneur Marketing Machine
Modern SEO is About Building Your Brand (Here’s How)
4. The Logo Smith
The Logo Smith is a logo-designing company that created a helpful blog for all types of designers.
What kind of topics it covers: As you would expect from the website name, the Logo Smith blog covers topics that relate to logos and other visual brand elements.
Who would benefit from this blog: Of course, anyone working with design-related tools would benefit from this blog, but it would also help out those looking for insight into the business side of things as well.
What makes it stand out: Believe it or not, the visuals of the blog are the best part of each article. The images used tell most of the story, and the text is just along for the ride, which usually isn’t the case for blogs.
Some blog posts from Logo Smith to get you started:
On being Ditched by your Logo Design Client
Famous Logo and Brands Redesigned in a Minimal Monochromatic Style
Logo Process: RosyBee Plants for Bees Logo & Identity Designed by The Logo Smith
Once Appon a Time – A Retro Project Where Modern Meets Retro
Bsides: Vintage 1970 All-Star Baseball Game Official Program Riverfront Stadium Ohio
5. Duct Tape Marketing
Duct Tape Marketing is a company that helps small businesses spread their ideas to potential customers. Their blog goes into more detail concerning these ideas.
What kind of topics it covers: Unlike the more focused blogs, Duct Tape Marketing covers a massive range of ideas, anywhere from marketing and SEO to strategies and social media. It really covers a lot of ground.
Who would benefit from this blog: Marketers who need some fresh insight in many different areas would be able to find just about all they need from the articles on this blog.
What makes it stand out: The straightforward, easy-to-navigate layout is one thing that stands out, as well as the different types of articles, some that include podcasts and the text versions of these shows.
Some blog posts from to get you started:
How to Create Segmented User Experiences
Creating a customer success journey
Why reviews are so much more than social proof
5 Tools to Make Your Email Smarter, Faster, Better
Three questions your business must answer
Seth Godin is a writer who loves to teach readers new things. As such, Seths.blog is filled with helpful branding information.
What kind of topics it covers: Seths.blog is filled with unique topics that don’t really show up on other blogs, but is mostly focused on things like tips to work more efficiently, improving your writing and increasing marketing capabilities.
Who would benefit from this blog: Anyone who is overwhelmed by branding information, or anyone who feels like they’re stuck in a rut of monotonous information should check out this blog. The insight is highly creative and unique.
What makes it stand out: The quick lessons that get the point across without extensive writing or paragraphs of material. That isn’t to say that shorter is always better, but for this blog it seems to work.
7. Brand Struck
Brand Struck is a searchable online database of brand strategy articles. Their blog is filled with data-heavy topics and ideas.
What kind of topics it covers: The Brand Struck blog covers current events that affect brands and branding, as well as branding strategies to guide readers to success.
Who would benefit from this blog: Marketers who prefer a data-based approach to things like research and understanding trends would love the different posts Brand Struck puts out.
What makes it stand out: Aside from its data-heavy articles, the thing that makes the blog stand out mostly is the tone and layout of each article. The consistency is noticeable and extremely favorable when trying to learn new things.
Some blog posts from Brand Struck to get you started:
The most important metrics and KPIs measuring brand performance
The strategy behind the most successful brand launches
The positioning of the three most valuable B2B brands in the world
The positioning of the world’s most iconic brands
Three brands that have recently changed their positioning – Part 5
Now that you have some branding blogs to check out, let’s look at some strategies to help build your own.
Benefits of starting your own branding blogs
As you know, effective branding creates recognition, customer loyalty and other powerful benefits. Similarly, a branding blog has benefits of its own, such as creating excitement around your own ideas, products and services, attracting new customers and more.
A helpful blog inspires readers, turns them into customers and becomes a valuable part of the marketing process, which in turn helps advertise and promote different products and services.
The best blogs out there, as you saw from the seven examples above, have the ability to turn readers into believers of a brand through the power of stories and ideas.
The articles you create within your blog, if they’re unique and creative enough, have a chance to make readers become customers. Furthermore, the blog could make customers into lifelong patrons.
As you can see, there are plenty of solid reasons to start your own branding blog. The following three are most commonly referenced when doing so:
- Boosts your authority. When you create a blog article, you fuel the idea that your brand is at the forefront of its industry, with innovative ideas and expertise. This helps build authority.
- Builds SEO. Believe it or not, a blog is a large part of improving your SEO. Many of the articles will improve the pages you want customers to find on search engines.
- Informs customers. Just as a blog can create new customers, it can also inform current ones about all the latest happenings and goings on of the company.
When it comes to creating a branding blog, it’s important to get all the little details right. Let’s next look at some strategies to help you in the process.
7 dynamic strategies for creating your own branding blogs
The one thing to remember about creating a branding blog is the idea that expertise and experience alone won’t make a blog successful.
There are many different factors that go into building a blog that has loyal followers. Here are the seven most helpful tactics to get you on the right path to success.
1. Inconsistent visuals are impossible to forgive as a reader
You’d be surprised at how important visual consistency is when it comes to a blog. In fact, most readers are not going to return if the visuals aren’t uniform.
The key to getting return readers to the blog is providing the same level of unique qualities in each article. If the visuals throw off this rhythm, no amount of quality content will make up for it.
Make sure things like logos and other visual elements are in the same spot from one blog to the next.
2. Give the readers a reason to believe in your expertise
Even known experts struggle creating trusted articles for their audiences, due to the fact that expectations are much higher when it comes to the written word.
Fortunately, there are ways to ensure your blog is seen by its target audience as an authority on a wide range of topics:
- Treat each article with care. This goes beyond making sure the content is fresh, exciting and accurate. You need to be certain that readers won’t run into simple errors from one paragraph to the next. If a mistake is found, it’s forgivable. If numerous mistakes are found, your authority diminishes.
- Increase research efforts. What better way to show expertise than by actually studying the topics you write about? As the amount of research you put into each article increases, the writing becomes more accurate as well.
3. Stay true to yourself
Part of branding in general is the idea that staying true to your values is important. Similarly, a branding blog should be true to your personal style.
Think about the way in which your articles are written – the voice, the layout, the structure. How drastic is the change of these elements from one piece to the next?
This isn’t to say that unique writing styles shouldn’t be encouraged from each blog contributor. However, there should be a general adherence to some type of specific style.
A brand style guide works wonders on keeping everyone true to the brand’s main values.
4. Titles drives interest, intrigue and success
“The first thing you learn when you’re blogging is that people are one click away from leaving you.” – Alex Tabarrok
If you end up naming the blog, the title is much more important than most people think. This is because it sets the tone for each article contained in the blog.
It’s also the very first thing people see when considering if the blog is worthy of their time. If it’s not catchy, they might go elsewhere.
Here are some key things to adhere to when it comes to titles:
- Determine if it should reflect your products/services or something else
- Use the creativity of your employees to come up with something special
- Don’t go overboard on a flashy title – sometimes simple is best
5. Pictures are way more important than you think
Many different considerations should be placed on the images you use in each of your blog’s articles. Make sure that they are not simply an afterthought to the content.
Here are the main things to remember about blog pictures:
- Images represent your brand. Some pictures are an obvious mismatch with our brand values and ideals, but other times it’s not so clear. As long as you make a conscious effort to choose on-topic, appropriate images, your chances of making a big mistake in this regard are slim.
- Consistency is relevant. When selecting, editing and cropping images, consistency with other past images selected should be at the forefront of your mind. The audiences will expect a certain size and look to the pictures they see on your blog.
6. If teaching, don’t hold back your secrets
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott
The only way for a branding blog to be truly helpful and successful is by being as valuable to the reader as possible.
Your audience is likely to sense when you are giving them a cookie-cutter message or withholding your biggest branding secrets from them.
The obvious solution, then, is to give them everything. They will keep coming back for more and you will both benefit.
7. Structure content into helpful categories
Lastly, a blog can be an overwhelming thing to navigate, especially one that has been around for a while.
A search function is nowhere near helpful enough to let reader’s find what they need. Instead, you’ll want to organize content by category.
Determine the most relevant and common topics you discuss, then divide your pieces into labeled sections accordingly.
Bringing it all together
Branding blogs are loaded with free advice that often isn’t available elsewhere. Don’t hesitate to take advantage of the information given in these resources.
Furthermore, creating your own branding blogs can help you locate new customers. Follow the above steps to make sure yours is effective.
If you want more information on branding, check out our comprehensive branding guide.