The Canto Blog
From digital asset management best practices to the latest industry insights
Establishing a brand identity: 5 Steps to build a magnetic brand
What is brand identity? Establishing a brand identity is the deliberate process of defining and expressing the visual elements, voice,...
Brand story: What it is and how to tell one that drives results
What is a brand story? A brand story is a strategic narrative that communicates a company’s origins, values, and purpose...
Brand voice: How to define yours and stand out from the rest
No matter if your brand is just starting out or looking for a brand personality refresh, defining your brand’s voice...
Why the supply chain crisis is really a customer service challenge for brands
Behind every headline about the supply chain crisis, there are disappointed customers. Those customers are most likely listening to music...
The great rebrand: Five factors to consider when changing a brand name or logo
Let’s imagine for a moment a world that might have been. Instead of Googling something, we BackRub it — that...
Building a brand in the metaverse
What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the...
How defining a brand purpose can accelerate business results
What can a jar of mayo teach companies about the connection between establishing a brand purpose and making a profit?...
Brand integrity: How to protect and strengthen your brand through smart brand management
What is brand integrity? Brand integrity is the degree to which an organization consistently delivers on its stated values, visual...
Doing everything possible to succeed: A guide to branding software in 2021
Many sports require the players to wear some type of gear to maximize performance. When it comes to branding, finding...
Rebranding guide: How to evaluate brand marketing strategy and execute a successful rebrand
What is rebranding? Rebranding is the process of reshaping how an organization is perceived by updating its visual identity, messaging,...
Secrets in audio form: The best branding podcasts of 2021
Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...
What is brand activation? Principles to ignite your brand
What is brand activation? Brand activation is a marketing strategy that drives direct consumer engagement through targeted experiences, events, or...