The Canto Blog
From digital asset management best practices to the latest industry insights
Doing everything possible to succeed: A guide to branding software in 2021
Many sports require the players to wear some type of gear to maximize performance. When it comes to branding, finding...
Read moreRebranding in 2021? Don’t go it alone. Introducing the most comprehensive guide available.
Mediocrity is like quicksand – the more we move around in it, the more it absorbs us. It’s easy to...
Read moreSecrets in audio form: The best branding podcasts of 2021
Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...
Read moreBrand activation: How to light the match to ignite your brand
Imagine decorating a building with strings of electric lights. The ‘wow’ moment comes at the end, when you plug them...
Read moreNew ideas in the branding process: An exciting guide for 2021
The idea of jumping head first into a task is intriguing, but we all know that in order to get...
Read moreVenturing into the land of brand extensions: A comprehensive look into key examples
When something is impossible to ignore, it either succeeds dramatically or fails miserably – there is no middle ground. That...
Read moreFind your brand soul: 11 inspirational brand style guide examples
As more and more brands see the benefits of brand style guides, the demand for accurate and complex guides is...
Read moreA bold statement for all to see: A complete guide to build your own brand manifesto
Throughout a brand’s ‘life’, there comes a time when its impact is too manufactured, too safe, too friendly and too...
Read moreI feel fine: A sensory branding guide
“Lose your mind and come to your senses.” – Fritz Perls A single smell, one that we haven’t smelled in...
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