The Canto Blog
From digital asset management best practices to the latest industry insights
How defining a brand purpose can accelerate business results
What can a jar of mayo teach companies about the connection between establishing a brand purpose and making a profit?...
Brand integrity: How to protect and strengthen your brand through smart brand management
What is brand integrity? Brand integrity is the degree to which an organization consistently delivers on its stated values, visual...
Doing everything possible to succeed: A guide to branding software in 2021
Many sports require the players to wear some type of gear to maximize performance. When it comes to branding, finding...
Rebranding guide: How to evaluate brand marketing strategy and execute a successful rebrand
What is rebranding? Rebranding is the process of reshaping how an organization is perceived by updating its visual identity, messaging,...
Secrets in audio form: The best branding podcasts of 2021
Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...
What is brand activation? Principles to ignite your brand
What is brand activation? Brand activation is a marketing strategy that drives direct consumer engagement through targeted experiences, events, or...
Stages of the branding process: A step-by-step guide to building your brand
What are the stages of the branding process? The branding process is a structured sequence of stages used to build,...
Brand extension strategy: 7 examples of what works (and what doesn’t)
What is brand extension? A brand extension is a strategy in which an established brand uses its existing name, recognition,...
Find your brand soul: 9 inspirational brand style guide examples
As more and more brands see the benefits of brand style guides, the demand for accurate and complex guides is...
Brand manifesto: A complete guide to writing one that defines your brand
What is a brand manifesto? A brand manifesto is a public declaration of what a brand believes, why it exists,...
Sensory branding: A complete guide to multi-sense marketing
What is sensory branding? Sensory branding is a marketing strategy that engages one or more of a consumer’s senses —...
Transformative metrics: A guide to increase brand favorability
“Your personal brand is what people say about you when you are not in the room – remember that. And...