Brand management software is a vital tool in efforts of organizations to effectively promote brand. Branding software has a ton of value, and its functionality can put you on the path to success.
What Is Branding Software?
Branding software provides the foundation for brand consistency. The right branding software maintains organization-wide branding guidelines without memos or emails. Content stays up-to-date with the most relevant logos and key images. Numerous departments and projects utilize the brand and brand management software upholds the highest standards of the organization.
Guarantee brand success by using software designed to bring cohesiveness to important components of brand management. Instead of relying on members to keep materials brand-relevant, branding software allows administrators to check new projects for brand upkeep, and automates much of the process.
Take the first step to making brand maintenance easier for future campaigns by selecting the best brand management software. Here are three branding software options for your team.
Branding Software – File Storage Solution
Simple file storage solutions like Dropbox, Box and Google Drive are the first solution most brand management teams turn to when working on brand marketing. These systems provide basic functionality of brand asset management like data backup.
Connecting team members is a valuable tool of certain file storage systems. Google Drive, for example, allows concurrent document collaboration. The capability to share stored files improves efficiency and sparks creativity.
One underwhelming aspect of a file storage solution like Dropbox is its inability to adapt to the needs of modern businesses. As we continue to build a richer marketing stack, file storage systems like Dropbox are evolving to accommodate demands of businesses. You may want to check out some Dropbox alternatives for more applicable options.
Branding Software – Marketing Resource Management
Marketing resource management (MRM) is a part of marketing operations and is a solution meant to make marketing and branding efforts more efficient. It’s a creative collaboration tool that enhances workflows and streamlines the ideation process.
While these systems do have communication properties, their complexity can bog down simple campaigns. Marketing resource management systems require high-level administrators and necessitate IT support. Usability is also an issue, and while admins can easily navigate the system, users cannot and user adoption often becomes an issue.
Branding Software – Digital Asset Management System
Digital asset management (DAM) software combines the functionality of typical brand management software with comprehensive enterprise features like versioning, advanced user roles as well as enhanced security features that support digital rights management. DAM integrates with typical marketing tools like InDesign and WordPress.
DAM by Canto best supplements these important brand functions with its secure storage and accessible library. Using a digital asset management as your brand management software gives teams a searchable database to locate brand assets and portray professional, unified brand images on projects and campaigns.
To learn more about how teams are succeeding with digital asset management, an elite supplement to any branding initiative, download this free ebook: