Branding Software – 3 Dynamic Options for Organizations


Brand management software is a vital tool organizations use to promote brand. Branding software increases functionality and puts you on the path to success.

What Is Branding Software?

Branding software provides the foundation for brand consistency. The right branding software maintains organization-wide branding guidelines without memos or emails. Content stays up-to-date with the most relevant logos and key images. Brand management software promotes standards for each department that uses the brand.

A woman checks her device in the office.
Brand management software helps departments maintain brand standards.

Use software designed to strengthen important pieces of brand management. Branding software automates processes to keep materials brand-relevant. It also allows administrators to check new projects for brand upkeep. The best brand management software makes brand maintenance easier for future campaigns. Here are three branding software options for your team.

Branding Software – File Storage Solution

Dropbox, Box and Google Drive are common systems teams use for brand marketing. These tools provide basic functionality of brand asset management like data backup. Connecting team members is a valuable tool of certain file storage systems. Google Drive, for example, allows concurrent document collaboration. The capability to share stored files improves efficiency and sparks creativity.

Hands working on a laptop.
File storage systems help with branding.

One underwhelming aspect of Dropbox is it fails to adapt to the needs of modern businesses. As a result, file storage systems like Dropbox struggle to accommodate dynamic business demands. You may want to check out some Dropbox alternatives for more applicable options.

Branding Software – Marketing Resource Management

Marketing resource management (MRM) is a part of marketing operations and is a solution meant to make marketing and branding efforts more efficient. It’s a creative collaboration tool that enhances workflows and streamlines the ideation process.

Four women work together on a laptop in an office.
Branding software makes marketing more efficient.

While these systems do have communication properties, their complexity bogs down simple campaigns. Therefore, Marketing resource management systems need high-level administrators and IT support. While admins can navigate the system, users cannot. User adoption often becomes an issue.

Branding Software – Digital Asset Management System

Digital asset management (DAM) software combines the functionality of typical brand management software with comprehensive enterprise features like versioning, advanced user roles as well as enhanced security features that support digital rights management. DAM integrates with typical marketing tools like InDesign and WordPress.

DAM by Canto supplements brand function with secure storage and an accessible library. Use digital asset management to give teams a searchable database to locate brand assets. This database helps teams find and portray professional brand images on projects and campaigns. Download this free ebook to learn how teams succeed with digital asset management: