Branding Software – 3 Dynamic Options for Organizations

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Brand management software is a vital tool organizations use to promote brand. Branding software increases functionality and puts you on the path to success. Learn more about the different ways it helps companies.

What Is Branding Software?

Branding software maintains and boosts organization-wide branding guidelines without memos or emails. It keeps content up-to-date with the most relevant logos, key images and other branding elements. Lastly, branding software promotes consistency standards for each department that uses brand materials.

Branding software automates processes to keep materials brand-relevant. It also allows administrators to check new projects for brand upkeep. The best brand management software makes brand maintenance easier for future campaigns.

Here are three branding software options to consider.

Digital Asset Management

Digital asset management (DAM) software combines the functionality of typical brand management software with comprehensive enterprise features like versioning, advanced user roles and enhanced security features that support digital rights management. DAM integrates with typical marketing tools like InDesign and WordPress.

Canto DAM's interface.
DAM is an advanced enterprise system.

DAM supplements brand function with secure storage and an accessible, centralized library. Use digital asset management to give teams a searchable database to locate brand assets. This database helps teams find professional brand images for use in projects and campaigns.

File Storage Solutions

Dropbox, Box and Google Drive are common systems teams use for brand marketing. These tools provide basic functionality of brand asset management like data backup. Connecting team members is a valuable tool. Google Drive, for example, allows concurrent document collaboration. The capability to share stored files improves efficiency and sparks creativity.

Dropbox interface.
Dropbox is a great file storage solution.

One underwhelming aspect of Dropbox is it fails to adapt to the needs of modern businesses. As a result, file storage systems like Dropbox struggle to accommodate dynamic business demands. You may want to check out some Dropbox alternatives for more applicable options.

Marketing Resource Management

Marketing resource management (MRM) is a part of marketing operations and is a solution meant to make marketing and branding efforts more efficient. It’s a creative collaboration tool that enhances workflows and streamlines processes.

A laptop with images displayed.
Marketing resource management software simplifies the creative process.

While these systems do have communication properties, their complexity bogs down simple campaigns. Therefore, Marketing resource management systems need high-level administrators and IT support. While admins can navigate the system, users cannot. User adoption often becomes an issue.

Branding software is a great way to promote brand. Accordingly, make sure you select the right system to optimize your success.

Casey Schmidt – Content Manager and Industry Expert | Canto

Casey Schmidt is a content manager at Canto who enjoys taking complex subjects and making them easy to understand for readers.