Marketing Resource Management

Marketing Resource Management Improves Organization and Sharing of Marketing Content

Marketing Resource Management

On-Task

Marketing resource management ensures teams stay on target

Centralized Content

It centralizes content into a single location for easy retrieval

Coordination

Teams remain better coordinated throughout projects

A group of young colleagues sit around a table and plan a project together using laptops, smartphones, printouts and tablets.

What Is Marketing Resource Management?

Marketing resource management is an overarching aid to company marketing activities. It increases efficiency by coordinating the function of team members and technology in everyday operations. Also, it helps teams plan and budget marketing campaigns while developing projects and content within the system.

Benefits

Marketing resource management is a great tool for measuring effectiveness of marketing initiatives and communication. It boosts creativity and organizes marketing collateral. This essentially streamlines projects, which improves overall company growth.

Marketing resource management simplifies the process of organizing various teams and departments throughout a campaign. It balances the different developments involved in a project. This balance solves a lot of potential issues before they pop up and allows for a better campaign.

A woman in a modern bright office, sitting at a desk with several computers, working on prints on the table and taking notes.

Who Needs Marketing Resource Management?

Marketing teams in need of extensive internal and external communication would benefit from marketing management. This is because they need marketing materials and resources to share. Without a system to manage these resources, they won’t hit their goals.

A table with a camera, pens, a vase of flowers and a laptop showing Canto's DAM in the library view

Marketing Resource Management Software

Marketing resource management systems simplify the creative process. They also provide a range of features that are helpful to marketers. The more complicated a management system, the harder it is to build brand assets quickly. That’s why marketing teams opt for comprehensive digital asset management software to manage marketing material.

Read Why Marketing Professionals Use DAM

Learn more

Five Minute Demo of Canto DAM

Watch Demo

Get Digital Asset Management Pricing

Get Pricing