The purpose of a marketing resource management (MRM) system is to help marketing teams do their jobs more efficiently. Most MRM systems feature a wide variety of features that assist marketers in planning marketing activities. With an MRM system, you can develop marketing content, budget resources for marketing initiatives, and manage both digital assets and file information in one centralized location. Since the capabilities of MRM and DAM seemingly overlap, there’s often discussion about which system an organization should use. Here are a few ways that MRM and DAM are different, and why your large enterprise may need to incorporate both solutions.
MRM systems can complicate the creative process. Most MRM systems are built to provide a range of features that are helpful to marketers, although their complexity means sacrificing simplicity. Usability is important for the creative process because the more complicated a management system is to use, the harder it is to build brand assets in a quick, productive manner.