What Is Marketing Resource Management (MRM)?
The purpose of a marketing resource management (MRM) system is to help marketing teams do their jobs more efficiently. Most MRM solutions feature a wide variety of features that assist marketers in planning marketing activities.
There are plenty of benefits of MRM. You can plan and budget marketing campaigns while creating and developing projects and content within the system. It’s also a great tool for measuring the effectiveness of marketing initiatives and communications.
Marketing resource management software improves marketing teams’ capacity for coordinating and optimizing its internal and external marketing communications materials. But there are limitations to these programs.
MRM systems can complicate the creative process. Most MRM systems are built to provide a range of features that are helpful to marketers, although their complexity means sacrificing simplicity. Usability is important for the creative process. The more complicated a management system is to use, the harder it is to build brand assets in a quick, productive manner. That’s why most marketing teams opt for more comprehensive digital asset management software to manage marketing material and streamline processes.
Digital asset management is easy-to-use and marketing teams find it’s a simple solution for building brand assets. A DAM simplifies the process of storing, sharing, and organizing digital files. And your team can learn how to use a DAM system quickly without needing extensive on-boarding.
Important DAM components are built-in brand management, user controls, and version control features. These tools ensure that the right people are seeing your brand’s assets, at the right time. When you distribute your assets, you’re able to maintain brand consistency with approval processes, watermarks and copyrighting.