Any creative team knows that rich visual media assets go through various iterations. It can be posters, ebooks, videos, recordings or any creative asset. As opinions pile up and different collaborators and executives have their say, it’s all too common to end up with a large number of different versions for a digital media asset.
The problem is that version control issues tend to occur when collaborators don’t have an efficient system in place. It can be a constant hassle to keep renaming files when communicating through messaging channels like email or Slack. When it comes to rich visual media assets that require many collaborators (and many versions) a digital asset management (DAM) system is the optimal choice for handling version control.
Your DAM system is built to complement other systems that creative and marketing teams utilize for their campaigns. Integrations with social media sites, content management systems, file storage services and publishing applications make it so a DAM system can control all of the files that are used.
When the DAM system integrates with these other sites and applications, it can perform version control for every kind of file that needs to come through or go to those applications. You and your team will have an excellent view over all of the different versions that end up in those applications, and an administrator can have more control over when a version is finalized.
Cloud digital asset management software provides much more than just the naming of an old version of a file. You and your team members can have access to the full revision history with specific notes regarding what changes were made.
Admins of the DAM have access to every asset but only the latest versions will be shown to consumers of the designs. Your DAM system may also incorporate basic image editing and annotation features, allowing collaborators to pinpoint certain aspects of a different version.