The most popular systems that provide basic file storage are services like Box, Google Drive, Dropbox, and OneDrive. They’re certainly efficient for simple file storage and sharing in the cloud, but they lack robust management features.
Digital asset management provides cloud file storage, but with better tools for managing and organizing files. Some of the most desired management features found in DAM software are:
- Version control
- Approval processes
- Advanced search options
- Brand management features
- Expiration control on sensitive files
- Commenting and notifications on individual files
- Reporting for tracking and viewing file records
- File type management
- Reduced dependence on IT
What’s a brand asset, and how is it different from a media file?
Standard photos, audio and video files are not automatically the same as brand assets. Brand assets are created from media files once they’ve been labeled and follow elements that are consistent with a company’s branding guidelines, like when specific logos or taglines are added. A digital asset management system helps marketers build brand assets from files by providing team members with searchable and up-to-date brand guidelines that can guarantee a consistent brand image.
What type of professionals can make use of digital asset management?
Any professionals who work with large amounts of rich media assets, including digital images, videos, photographs, audio files, PDF documents, presentations, and many others. The most common professions that can really utilize digital asset management are as follows:
- Marketing professionals
- Art directors
- Graphic designers
- Web developers
- Advertising/branding consultants
- Social media managers & directors
Is cloud storage safe?
Cloud storage services are generally safer than other solutions, thanks to enhance encryption methods. They utilize advanced and complex algorithms to conceal and protect information. Accessing protected files on cloud storage would require an encryption key, and would-be hackers don’t possess the processing power to decrypt secured files without a key.
Locate Files Quickly
One of the biggest headaches of navigating thousands of digital files can be how long it takes to find a single file. A DAM system’s easy application of metadata makes sure your files have various tags to search by, and advanced search tools easily narrows those searches down to the most accurate results. It’s a real timesaver.
View Previews of Assets
Viewing quick previews of your assets makes it easy to organize and manage them, particularly if you work with a lot of images, videos, and photos. Thumbnails are displayed on a visual grid for easy pinpointing of a specific campaign or project. Previews of visual content are displayed in full high-definition, so your first glance is always of the file’s best quality.
A DAM system doesn’t just act as a file repository; it gives you a collaborative workspace for your organization and outside collaborators. Version and duplicate control ensure that everyone works on the same file, so employees and remote vendors are keyed into any changes or suggestions through in-app notifications and group messaging.