What Is Cloud Storage? A Definitive Guide


Cloud storage is changing the way companies manage files, data and everyday operations. The change from traditional to cloud is happening quickly, so learn about how cloud storage works and the benefits it provides.

What Is Cloud Storage?

Cloud storage is a service that allows users to upload, store and download files using a server on the internet. This server is typically operated by a company that manages the entire system. Cloud storage removes the need for hard drive space.

How Does Cloud Storage Work?

A cloud storage keeps data on a remote server rather than your computer’s hard drive or onsite servers. The stored data can then be accessed through the internet for further use, such as downloading and sharing. The servers themselves are updated, repaired and managed by an outside company.

A good example to help visualize the process of cloud storage is an island. Let’s say you are on the shore of a large island and you have an overflow of coconuts. You want to store the coconuts on a place different than your own island – due to storage restrictions and the hassle of managing them. You see an island in the distance and have a canoe take some coconuts to that island. Every time you want to use some of the coconuts from the separate island, you simply use the canoe. In this example, your land is your computer or hard drive, the canoe is the internet, and the island is the cloud server. Finally, the people on the distant island managing the coconuts are the cloud storage companies.

A picture of laptops and devices underneath a cloud.
Cloud storage is an off-site system that holds files and data.

The Benefits of Moving to Cloud Storage

As the above example shows, storage space is the biggest factor in cloud storage benefits. However, there are quite a few other powerful features that come with using a cloud service. First, it reduces the need for traditional on-site storage servers, which bring with them the complication and cost of IT support. Second, it increases the access points for data and files. For example, any device with internet capability can locate the file on the cloud server. It’s also a backup storage in case physical on-site damage occurs.

Maximize these cloud storage benefits by using software that was designed to organize data via a cloud system. Digital asset management is the only system capable of organizing large amounts of files into a cloud server while boosting company performance. It does this by increasing search functionality of files stored, securing files and maintaining copyright licenses, maintaining version control and accelerating enterprise communication.

A screenshot of an eBook.Change the dynamics of your business with a complete upgrade to a cloud storage system. Give your teams a chance to reach their full potential and never look back.