The Canto Blog
From digital asset management best practices to the latest industry insights
7 simple branding blog strategies with some examples to boot
Finding free sources of information is always a great feeling, but it’s a lot more rewarding if the search is...
Read moreUnlocking your potential with branding websites: A complete guide
Branding is an important process that isn’t solved or finished overnight – don’t undergo it alone! There are many different...
Read moreThe value of clarity: Brand positioning statement examples for your consideration
Marketing your brand’s service is a task that requires company employees to be well aware of the brand’s foundational principles....
Read more5 tips to give your brand identity some real pop
Consider this: millions and millions of companies try to stand out among their competitors – very few of them actually...
Read moreI read 100s of brand consistency articles. None helped. So I wrote one that does.
“Success isn’t always about greatness. It’s about consistency.” – Dwayne Johnson Imagine for a moment that you’re attending a webinar...
Read more1000s of brands fail to engage their customers – see how powerful brand experience prevents this
There are a few special moments in our lives that we cherish – they stick with us forever and are...
Read moreA dynamic approach to completely change your brand positioning outcome
When we look at popular companies, it’s impossible to ignore their brand strength. Sometimes these brands have become so powerful...
Read moreThe true power of influence: Crafting your impactful brand image
Do your favorite brands understand your needs? Do they have a personality that connects with you? Your feelings about them...
Read moreFulfill your (brand awareness) destiny! A guide to all things brand awareness
Have you ever asked for Coca-Cola at a restaurant, only to be disappointed when they had Pepsi? Have you seen...
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