The Canto Blog

From digital asset management best practices to the latest industry insights

7 simple branding blog strategies with some examples to boot

Finding free sources of information is always a great feeling, but it’s a lot more rewarding if the search is...

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Unlocking your potential with branding websites: A complete guide

Branding is an important process that isn’t solved or finished overnight – don’t undergo it alone! There are many different...

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The value of clarity: Brand positioning statement examples for your consideration

Marketing your brand’s service is a task that requires company employees to be well aware of the brand’s foundational principles....

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5 tips to give your brand identity some real pop

Consider this: millions and millions of companies try to stand out among their competitors – very few of them actually...

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I read 100s of brand consistency articles. None helped. So I wrote one that does.

“Success isn’t always about greatness. It’s about consistency.” – Dwayne Johnson Imagine for a moment that you’re attending a webinar...

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1000s of brands fail to engage their customers – see how powerful brand experience prevents this

There are a few special moments in our lives that we cherish – they stick with us forever and are...

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A dynamic approach to completely change your brand positioning outcome

When we look at popular companies, it’s impossible to ignore their brand strength. Sometimes these brands have become so powerful...

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The true power of influence: Crafting your impactful brand image

Do your favorite brands understand your needs? Do they have a personality that connects with you? Your feelings about them...

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Fulfill your (brand awareness) destiny! A guide to all things brand awareness

Have you ever asked for Coca-Cola at a restaurant, only to be disappointed when they had Pepsi? Have you seen...

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