The Canto Blog
From digital asset management best practices to the latest industry insights
Co-branding: A complete guide to brand partnerships, benefits, and strategies
What is co-branding? Co-branding is a strategic partnership in which two or more brands collaborate to create a jointly marketed...
Brand value proposition: How to define, build, and communicate your competitive edge
What is a brand value proposition? A brand value proposition is a clear statement that explains how a product or...
Building better brand equity: The strategies and ideas you haven’t heard
It’s common to assume that if a product is of high quality, it will sell, and if it’s of low...
5 methods of branding that could make all the difference
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard...
Brand resonance: How to build lasting customer connections with the Brand Resonance Model
What is brand resonance? Brand resonance is the depth of psychological and emotional connection a customer develops with a brand,...
Brand value chain: How brands build and measure lasting value
What is the brand value chain? A brand value chain is a structured framework that maps the sequential stages through...
A modern approach to unique and compelling branding from Canto
The following is a complete guide to branding in 2020. If you’re looking for some exciting, fresh ideas, you’re in...
Brand dilution: 9 real examples and what every brand can learn from them
What is brand dilution? Brand dilution occurs when a brand’s extensions, new products, or market expansions weaken its core identity,...
Brand differentiation: 7 Ways to stand out From your competitors
What is brand differentiation? Brand differentiation is the process by which a company distinguishes its brand from competitors through unique...
Brand compliance: How to protect and enforce your brand standards
What is brand compliance? Brand compliance is the practice of ensuring all brand outputs — across teams, channels, and campaigns...
Brand transparency: What it is and why it matters for your business
What is brand transparency? Brand transparency is the ongoing practice of being open and honest with your audience about your...
Why brand recognition helps businesses: Strategies to build lasting awareness
Why does brand recognition help businesses? Brand recognition is the ability of customers to identify your brand through visual or...