Canto Blog

Adapting to Change: Secrets of Millennial Branding

Marketing to a particular demographic can be like throwing darts at a moving target. Especially as the group ages, their...

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Dropbox: User Perks and Common Pitfalls

Dropbox is a cloud-based hosting service that’s accessible on multiple devices. It gives users the ability to globally share and...

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Brand Equity vs Brand Value: What’s the Difference?

It’s easy to get lost in the plethora of branding terms we hear routinely. Brand equity and brand value are...

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Email Segmentation: Organize Your Way to Better Email Performance

Tired of seeing your well-crafted emails go unread? If you’re taking a one-size-fits-all approach to email marketing, you’re probably not...

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The 5 Best Slack Alternatives

Slack is a chat application that enables teams to communicate online. It has replaced email as the primary source for...

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Learning From Great Brands: The 5 Things They Do Right

Great brands become that way by doing the things that others don’t seem interested in doing or capable of accomplishing....

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7 Simple Branding Blog Strategies With Some Examples To Boot

Finding free sources of information is always a great feeling, but it’s a lot more rewarding if the search is...

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Secrets in Audio Form: The Best Branding Podcasts of 2020

Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...

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Email Design: Get More Conversions and Look Good Doing It

In a world of infinite templates, it’s never been easier to make your emails look good. But email design is...

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