The Canto Blog
From digital asset management best practices to the latest industry insights
How to humanize AI and why content authenticity always wins
What does it mean to humanize AI content? Humanizing AI is the practice of editing, prompting, and layering AI-generated content...
The 4 stages of operational maturity: Where does your brand stand?
Every brand hits the point when what once worked — shared drives, spreadsheets, ad hoc naming conventions — suddenly doesn’t....
DAM pricing: How to choose the right implementation plan for your organization
What is Canto’s DAM pricing? Canto DAM pricing is structured around tiered subscription plans that scale with your organization’s asset...
Content innovation strategies: 8 Insights from top brand leaders
What is content innovation? Content innovation is the ongoing process of developing new ideas, workflows, tools, and strategies to create,...
Why brand portals aren’t convenient — they’re essential
Managing brand assets across multiple departments, partners, and platforms can quickly become chaotic. Without a centralized system, it’s easy for...
DAM cost savings explained
Digital asset management (DAM) platforms empower marketing and creative teams to do more with every asset, every dollar, and every...
How to overcome the most common leadership objections to DAM
You know the content chaos all too well – teams chasing down the latest logo or file version, campaign assets...
ROI of investing in a digital asset management system: How to prove it to leadership
What is the ROI of investing in a digital asset management system? The ROI of investing in a digital asset...
How to maximize marketing efficiency with DAM software
As content demands skyrocket, marketing teams are under increasing pressure to produce more, faster, and better – all while maintaining...
Product attributes: What they are and how to maintain consistency across channels
What are product attributes? Product attributes are the specific characteristics that define and describe a product — including physical traits...
E-commerce product data feed management: How to optimize, automate, and scale
What is an e-commerce product data feed? An e-commerce product data feed is a structured file containing product attributes —...
The ultimate guide to product feeds
In the fast-paced world of e-commerce, effective product feed management is a critical component. It’s the backbone of your online...