Canto blog
New ideas in the branding process: An exciting guide for 2021
The idea of jumping head first into a task is intriguing, but we all know that in order to get...
Read moreVenturing into the land of brand extensions: A comprehensive look into key examples
When something is impossible to ignore, it either succeeds dramatically or fails miserably – there is no middle ground. That...
Read moreSet it and forget it: A guide to email automation
Email marketing campaigns guide customers on a journey of discovery, but only if you time things right. No matter how...
Read moreYouTube for business: Create a channel that builds your brand
A YouTube business account gives your brand an online platform to publish video motion content that directly targets your audience....
Read moreFind your brand soul: 11 inspirational brand style guide examples
As more and more brands see the benefits of brand style guides, the demand for accurate and complex guides is...
Read moreMartech – Stack up your marketing tools for 2021
If you work in digital marketing then you will be using martech to achieve goals and meet objectives that keep...
Read moreA bold statement for all to see: A complete guide to build your own brand manifesto
Throughout a brand’s ‘life’, there comes a time when its impact is too manufactured, too safe, too friendly and too...
Read moreI feel fine: A sensory branding guide
“Lose your mind and come to your senses.” – Fritz Perls A single smell, one that we haven’t smelled in...
Read moreTransformative metrics: A guide to increase brand favorability
“Your personal brand is what people say about you when you are not in the room – remember that. And...
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