Content Lifecycle Management – Learning Key Concepts


Large enterprises have found it increasingly necessary to employ a content lifecycle management system to deal with the endless content creation and processes within projects. It’s important to familiarize yourself with the reason behind this, particularly the logic of when and how to utilize a content lifecycle management tool.

What Is Content Lifecycle?

The best way to understand content lifecycle is to visualize content as a concrete object, for example a drawing of a logo. This drawing undergoes a lifecycle similarly to any living creature – it has a beginning, middle and eventual end. Just like a living thing, content moves through different cycles of life depending on the type of content it is. Certain content will be instructed to undertake different forms and constructions, making lifecycles numerous and sometimes overwhelming for businesses to oversee.

Good content lifecycle management helps you visualize content processes.

What Is Content Lifecycle Management (CLM)?

Content lifecycle management is the administration of the entire process of an organization’s content creation, through each department and types of content. It involves the coordination and planning of how a project will happen. After overseeing initial phases of content ideas, CLM tackles the development of the content. Because of the numerous members creating content within an enterprise, executive oversight is a necessary part of CLM that ensures content is created efficiently.

As the lifecycle progresses past the creation phase, CLM prepares it to be introduced to the public as a completed product. The management doesn’t end there though, as now the upkeep of the content begins, and continuous re-evaluation of its necessity is put into place. The content may eventually be deleted at some point, ending the cycle of a particular piece of content. CLM goes along for the entire ride of a piece of content’s lifecycle.

A CLM tool provides insight into content throughout its entire lifespan.

When Is Content Lifecycle Management Necessary?

For smaller companies with minimal mediums of content creation, CLM might not be that important. However, evolving companies utilizing the plethora of content platforms will find keeping a firm control over the entirety of their content an impossible task. As companies grow and begin creating content on things like social media, blogs and other formats, the need for CLM grows exponentially. When administrators can no longer keep track of the entire content lifecycle of a business, it is officially time for a business to use a CLM system.

Benefits of Content Lifecycle Management

CLM saves time and resources, allowing administrators to focus on tasks other than overseeing processes in the content lifecycle. This increases efficiency and productivity, and enhances creative development within projects and campaigns. CLM gives a clear rundown of the different processes a content within a campaign undergoes. An underrated aspect of a CLM system is the concrete data and evidence it gives admins concerning production of its teams and performance of individual team members.

CLM systems inevitably have to mesh with other tools and business necessities. One such necessity is brand management, which keeps finished projects up to brand code. Keep this in mind when researching potential CLM software.

Take advantage of all the time saved from implementing a CLM system.

Ideal Features of CLM Software

When considering which CLM to implement, ensure it has important features to integrate it into your daily operations. It should work alongside everyday functionality of a business, easing the pressure of administrators in charge of content creation. It should handle the analytics of content lifecycle processes so that everything important can be processed immediately for decisions to be made concerning changes of creation, employees and other factors.

Utilizing a CLM system is a big choice for an organization, one that requires deep understanding of different aspects of content lifecycle. Examine the benefits and nuances of CLM tools to help your company excel in handling all forms of creative content.