Canto Blog

Premis: Keep Your Digital Files Accessible

Premis is a metadata governance standard that helps with the management, preservation and archiving of digital files and metadata. It’s...

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The Aaker Model: A Comprehensive Guide to Building Brand Identity

In the world of branding and marketing, it’s not always clear what steps to take next. If we were to...

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Data Lineage: 3 Tools To Empower Your Business

Data lineage follows datasets from the beginning of a journey and tracks the developments of data as it moves through...

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How Local Email Marketing Helps Small Businesses Get Customers Through the Door

Email marketing is a cost-effective way for any business to connect with customers, including on the local level. Companies try...

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3 Enterprise Resource Planning Core Functions

Enterprise resource planning (ERP) manages the components of day-to-day business activities, bringing islands of information together to form a consolidated...

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3 Project Management Methods You Should Know

Project management methodologies guide teams towards successful outcomes. Choosing the correct method for your organization helps get the job done...

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Perfection in a Document: Brand Style Guide Tips

Imagine what would happen if you asked a hundred people to draw you a picture of a house. No two...

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Email Marketing Examples: Smart Ideas to Borrow for Your Own Campaigns

It’s easy for marketers to get bogged down in A/B testing, click-through rates and other numbers and metrics. These are...

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Slack Integrations: 3 of the Best Available Today

Slack is a popular chat application for business communications. In a world where working from a distance feels like the...

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