Canto blog

Email marketing resource round-up: The best tools, insights and advice for 2021

The right tools and advice make every job easier, and email marketing is no exception. Fortunately, there are some truly...

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3 unlimited cloud storage options

Unlimited storage is a must-have for your business in the digital age. Cloud storage enables you to better manage digital...

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Cold data storage: How it works and why it matters

Managing cold data storage allows a business to prioritize files and develop strong organizational practices. Separate redundant data from mainstream...

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Moving forward with metadata: A simple guide

Metadata is a complex term with a deceptively straightforward definition. It’s usually defined as data that describes other data. While...

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Hadoop Distributed File System: A big data solution

The Hadoop Distributed File System (HDFS) is a progressive user space system to help manage and maintain big data. You...

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How to turn leads into customers with lead-nurturing emails

Between discovering a brand and making a purchase, every customer goes on a journey. They shouldn’t have to travel alone,...

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What you need to know about software as a product

Software as a product (SaaP) is a one-time purchase of a technology solution that belongs within a team’s MarTech stack....

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SaaS vs SaaP – A look at key differences

Software as a service or software as a product? The solution that’s best equipped to meet your business needs will...

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Software as a Service (SaaS) – Third-party software that works for you

Whether it’s a product or service your business provides, how your team utilizes software has a direct impact on campaign...

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