The Canto Blog

The pundits called it a decade ago. No. One. Watches. TV. Anymore. The golden age of the glowing tube in...

A strong, distinctive brand is essential for getting attention and building long-term relationships with customers in today’s competitive media environment....

Creating and managing digital content has become an increasingly complex business problem. As demand for content increases, content creation processes...

A persuasive business case for digital asset management software should emphasize gains in efficiency while emphasizing its value to brand...

The constantly evolving digital media landscape is putting organizations under a great deal of pressure to produce content that builds...

Today’s marketing and creative teams often lack the resources or bandwidth to handle every aspect of their campaigns in-house. Even...

In 2010, Old Spice rebranded, giving their 75-year-old brand a light, quirky and funny new personality. This helped Old Spice...

Today’s creative teams are working with more digital content than ever before. Tracking changes and updates to those assets is...

Sales enablement is a major focus for many marketing teams – and with good reason. Sales reps armed with compelling...