Canto Blog

Benefits of Email Marketing: Why Email Is Still a Great Way to Reach Your Customers

Once the cutting edge of digital communications, email is now a bit old-fashioned. So why is it still such a...

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Twitter Image Sizes: Stay Up To Date

If you’re looking to get maximum engagement from a Twitter post, it’s important to understand image size requirements. After all,...

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Fine-Tuning Fanaticism: A Guide to Building a Cult Brand

Cult brands benefit from an especially loyal, sometimes fanatic, customer base. There is a big difference between a cult brand...

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User-Generated Content: A Guide On How To Grow Your Brand

User-generated content (UGC) is a marketing approach for organizations looking to grow brand identity and create community engagement. UGC also...

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New Ideas in Writing Brand Positioning Statements

At its core, a brand positioning statement maps out how a brand presents itself. However, in a more abstract sense,...

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Science for Marketers: A Guide to Email Campaign Optimization

Email marketing generates data points with every campaign. Over time, they add up to valuable insights about your audiences. How...

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Image Copyright: How It Works and What to Look Out For

Understand your digital rights and protect images against improper copyright use. Restricting unsolicited usage of your content is increasingly important...

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Email Analytics: Measure Your Way to Better Email Performance

“One accurate measurement is worth a thousand expert opinions.” – Grace Hopper It’s a well-known business adage: you can’t improve...

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Brand Manager Skills: 5 Areas of Expertise You Can’t Overlook

In some contexts, the need for some type of leader is obvious. Ships, countries and expeditions all need someone to...

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