The Canto Blog

From digital asset management best practices to the latest industry insights

How to design a collaborative workspace with digital asset management

Organizations rarely rely upon one person to create content. Generating consistent, quality content over time requires effective collaboration between people...

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The great rebrand: Five factors to consider when changing a brand name or logo

Let’s imagine for a moment a world that might have been. Instead of Googling something, we BackRub it — that...

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Scaling your content marketing on a budget

Today’s content marketers face the ongoing challenge of having to do more with less as organizations seek to promote themselves...

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Building a brand in the metaverse

What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the...

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Choosing a digital asset management platform

Choosing a digital asset management (DAM) system can be overwhelming. What features matter most? What do you need to know...

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How defining a brand purpose can accelerate business results

What can a jar of mayo teach companies about the connection between establishing a brand purpose and making a profit?...

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Everything you need to know about digital asset management pricing

For most people shopping for a digital asset management (DAM) platform, one of their first questions is “What’s this going...

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Brand Management 101: Maintaining brand consistency

There’s an old adage among marketers that the average customer needs to have seven interactions with a company before making...

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Repurposing your best content using digital asset management

We all know that content is king, and today’s businesses need a ton of amazing content if they want to...

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