The Canto Blog

From digital asset management best practices to the latest industry insights

How to build your business case for digital asset management

A persuasive business case for digital asset management software should emphasize gains in efficiency while emphasizing its value to brand...

Read more

10 benefits of digital asset management

The constantly evolving digital media landscape is putting organizations under a great deal of pressure to produce content that builds...

Read more

Enhancing digital content collaboration in the hybrid workplace

Today’s marketing and creative teams often lack the resources or bandwidth to handle every aspect of their campaigns in-house. Even...

Read more

I absolutely couldn’t succeed in 2022 without these 3 unique brand management strategies

In 2010, Old Spice rebranded, giving their 75-year-old brand a light, quirky and funny new personality. This helped Old Spice...

Read more

Why version control is a key part of digital asset management

Today’s creative teams are working with more digital content than ever before. Tracking changes and updates to those assets is...

Read more

Canto as a sales enablement tool

Sales enablement is a major focus for many marketing teams – and with good reason. Sales reps armed with compelling...

Read more

How digital asset management streamlines your content workflow

Organizations tend to use a lot of high-touch manual processes in their early stages of growth. While some of these...

Read more

Why your content needs digital rights management (DRM)

The digital age has made it easier than ever for content to be taken from one source and reused elsewhere....

Read more

How Godiva found sweet success by using a DAM solution for global brand management

Consistency is a major factor for any brand that wants to thrive. This can be a challenge when serving different...

Read more