Canto Blog

Once the cutting edge of digital communications, email is now a bit old-fashioned. So why is it still such a...

If you’re looking to get maximum engagement from a Twitter post, it’s important to understand image size requirements. After all,...

Cult brands benefit from an especially loyal, sometimes fanatic, customer base. There is a big difference between a cult brand...

User-generated content (UGC) is a marketing approach for organizations looking to grow brand identity and create community engagement. UGC also...

At its core, a brand positioning statement maps out how a brand presents itself. However, in a more abstract sense,...

Email marketing generates data points with every campaign. Over time, they add up to valuable insights about your audiences. How...

Understand your digital rights and protect images against improper copyright use. Restricting unsolicited usage of your content is increasingly important...

“One accurate measurement is worth a thousand expert opinions.” – Grace Hopper It’s a well-known business adage: you can’t improve...

In some contexts, the need for some type of leader is obvious. Ships, countries and expeditions all need someone to...