The Canto Blog

There’s an old adage among marketers that the average customer needs to have seven interactions with a company before making...

We all know that content is king, and today’s businesses need a ton of amazing content if they want to...

The pundits called it a decade ago. No. One. Watches. TV. Anymore. The golden age of the glowing tube in...

A strong, distinctive brand is essential for getting attention and building long-term relationships with customers in today’s competitive media environment....

Creating and managing digital content has become an increasingly complex business problem. As demand for content increases, content creation processes...

A persuasive business case for digital asset management software should emphasize gains in efficiency while emphasizing its value to brand...

The constantly evolving digital media landscape is putting organizations under a great deal of pressure to produce content that builds...

Today’s marketing and creative teams often lack the resources or bandwidth to handle every aspect of their campaigns in-house. Even...

In 2010, Old Spice rebranded, giving their 75-year-old brand a light, quirky and funny new personality. This helped Old Spice...