Canto blog

Best practices for metadata

Metadata is a set of data that provides detail about another piece of data, all recorded directly within the software....

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How to pick an email builder: Top choices that don’t require HTML skills

Most email marketing tools come with a drag-and-drop email builder and a great selection of templates to get you started....

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Most popular email clients in 2021

When sending emails, you want to make sure they look great in your subscribers’ inboxes. But with countless email clients...

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How to embed a Google Form in an email

The easiest way to share a Google Form is with a link, but did you know you can also embed...

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Taxonomy and metadata – Using them in tandem

Taxonomy and metadata are different but they work together to create easily searchable content. They are both highly important complex...

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How to say goodbye: The art of the unsubscribe page

It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing...

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WordPress email plugin round-up: 5 top options

If you have a website or blog, email is an essential way to communicate with your audience. When your website...

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How to embed video in email: A step-by-step guide

Many email providers don’t display video in HTML, but that doesn’t mean you can’t include videos in your emails. You...

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Which free email marketing tool is best? Our top picks

Some of the world’s best email marketing platforms offer a pared down version of their tools for free. In many...

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