The Canto Blog

From digital asset management best practices to the latest industry insights

Brand Management 101: Maintaining brand consistency

There’s an old adage among marketers that the average customer needs to have seven interactions with a company before making...

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Repurposing your best content using digital asset management

We all know that content is king, and today’s businesses need a ton of amazing content if they want to...

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Goodbye commercials! Hello omnichannel campaigns

The pundits called it a decade ago. No. One. Watches. TV. Anymore. The golden age of the glowing tube in...

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Brand Management 101: Protecting your brand integrity

A strong, distinctive brand is essential for getting attention and building long-term relationships with customers in today’s competitive media environment....

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Top tips for scaling digital content creation in 2022

Creating and managing digital content has become an increasingly complex business problem. As demand for content increases, content creation processes...

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How to build your business case for digital asset management

A persuasive business case for digital asset management software should emphasize gains in efficiency while emphasizing its value to brand...

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10 benefits of digital asset management

The constantly evolving digital media landscape is putting organizations under a great deal of pressure to produce content that builds...

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Enhancing digital content collaboration in the hybrid workplace

Today’s marketing and creative teams often lack the resources or bandwidth to handle every aspect of their campaigns in-house. Even...

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I absolutely couldn’t succeed in 2022 without these 3 unique brand management strategies

In 2010, Old Spice rebranded, giving their 75-year-old brand a light, quirky and funny new personality. This helped Old Spice...

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