Canto blog

15 email marketing tips to take your campaigns to the next level

In email marketing, different situations call for different approaches, and no two campaigns are alike. That’s what makes email marketing...

Read more

Marketing workflow: 3 tips to help you succeed

A marketing workflow reduces stress and saves an abundance of time. It acts as a guide for teams to follow...

Read more

Secrets in audio form: The best branding podcasts of 2021

Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...

Read more

First impressions matter: Welcome email examples to learn from

First impressions are lasting impressions, and a welcome email is a fantastic opportunity for your brand to make a splash....

Read more

Easy ways to implement an effective workflow process

A workflow process provides teams with task structure and outlines stakeholder expectations at each stage of a project. To establish...

Read more

Email deliverability: Everything you need to know to stay out of the spam folder

It’s every email marketer’s nightmare: You create an amazing campaign full of stunning photos and clever copy and… nobody ever...

Read more

Brand activation: How to light the match to ignite your brand

Imagine decorating a building with strings of electric lights. The ‘wow’ moment comes at the end, when you plug them...

Read more

Shared network drive: How it works and what to look out for

Shared drives are a popular way to store, search and grant file access to team members. Instead of an individual...

Read more

Omnichannel marketing: What it is and how it works

Omnichannel marketing focuses on user experience at every engagement point your customer has with a product or service. This all-encompassing...

Read more