The Canto Blog
From digital asset management best practices to the latest industry insights
Brand Management 101: Maintaining brand consistency
There’s an old adage among marketers that the average customer needs to have seven interactions with a company before making...
Read moreRepurposing your best content using digital asset management
We all know that content is king, and today’s businesses need a ton of amazing content if they want to...
Read moreGoodbye commercials! Hello omnichannel campaigns
The pundits called it a decade ago. No. One. Watches. TV. Anymore. The golden age of the glowing tube in...
Read moreBrand Management 101: Protecting your brand integrity
A strong, distinctive brand is essential for getting attention and building long-term relationships with customers in today’s competitive media environment....
Read moreTop tips for scaling digital content creation in 2022
Creating and managing digital content has become an increasingly complex business problem. As demand for content increases, content creation processes...
Read moreHow to build your business case for digital asset management
A persuasive business case for digital asset management software should emphasize gains in efficiency while emphasizing its value to brand...
Read more10 benefits of digital asset management
The constantly evolving digital media landscape is putting organizations under a great deal of pressure to produce content that builds...
Read moreEnhancing digital content collaboration in the hybrid workplace
Today’s marketing and creative teams often lack the resources or bandwidth to handle every aspect of their campaigns in-house. Even...
Read moreI absolutely couldn’t succeed in 2022 without these 3 unique brand management strategies
In 2010, Old Spice rebranded, giving their 75-year-old brand a light, quirky and funny new personality. This helped Old Spice...
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