Canto blog

Which free email marketing tool is best? Our top picks

Some of the world’s best email marketing platforms offer a pared down version of their tools for free. In many...

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PREMIS: A standard for saving your important data

Whenever there is an attempt to preserve a wide variety of resources, metadata about this process becomes extremely valuable. The...

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How to import metadata: A guide

Metadata is one of the most vital types of information available, so it makes sense that you’d want to be...

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Understanding the purpose of metadata standards

It would be quite difficult for a school teacher to grade math tests if the students didn’t use the same...

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Understanding, accessing and editing file metadata

File metadata is a little different than more traditional types of metadata. It means different things to different people. To...

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The subtle 6: Types of metadata you need to know

Metadata is a great way to sort and simplify important information, but there are variations to consider. Most lists give...

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Win back lost subscribers: The art of the re-engagement email

It’s a fact of life in email marketing: Not every subscriber will open every email you send. But what about...

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How to find, view and edit video metadata

Metadata may seem opaque and out-of-reach, but it doesn’t have to be. The average person is more than capable of...

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Starting from scratch: How to build an email list in 7 easy steps

Email marketing is a fantastic way for brands to engage with customers. But before you can start crafting fun and...

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