Online Proofing – Creating Comment Efficiency


Organizations recognize the importance in quality feedback when content is introduced to the market. Online proofing turns the feedback process into an efficient, transparent operation.

What Is Online Proofing?

Online proofing efficiently handles the review portions of a project. It centralizes feedback for better communication and higher completion rates. The potential confusion and absence of traditional feedback systems such as CRM create the possibility of mistakes, duplications and extra work for team members. Online proofing creates transparency in review and analysis.

Online proofing automates the process of online project approval. It also provides companies with better understanding of records, such as transactions and accounting details. Furthermore, it gives companies a chance to connect with customers on a deeper level. This happens when they allow customers to suggest ideas for products and services.

Improved Feedback Enhances Project Efficiency

An online proofing system takes all the moving parts of a project and brings them together, unifying them and igniting a singular process toward a specific goal. Because of this, departments have an easier time with feedback processes. Using this helpful tool, marketers can quickly provide feedback to creators. With improved tracking of project situations, businesses have concrete information about campaigns.

A woman smiles at the camera as she works at her office on a laptop.
By improving feedback, online proofing systems create strong efficiency.

With feedback systems automated, teams create projects suitable for target markets. As marketers relay results of previous and in-progress projects to creators, the result is overwhelmingly applicable campaigns that meet the needs of potential clients.

Tighter Collaborative Teams During Campaigns

With a more direct, consolidated feedback, collaboration strengthens across each department. As projects move toward completion, the centralization of feedback from online proofing systems ensures users are on the same page. The online proofing system is a place where all communication concerning content is happening simultaneously and cooperatively.

The time-saving benefits for organizations are evident in feedback simplification, which stems from the central location of feedback. As a result of this centralization, reviewers note other comments and criticisms, which ensures no duplicate comments or invalid reports. Online collaboration gives users the correct comments every time and helps them meet deadlines.

A young woman at a modern office uses a laptop on a desk.
Online proofing systems generally lead to more collaborative teams during projects.

Unique File-Sharing Aspects to Utilize

A lot of systems require a file-sharing cloud or provide their own. This is where a company thinking creatively could utilize a digital asset management system side-by-side with its online proofing tool. Canto DAM has made file-sharing a priority, ensuring organizations can share valuable assets quickly and securely. It boosts communication and improves the feedback process.

Projects need to meet the needs of a company, and without the efficient use of feedback, those needs either take too long to be met or won’t be met at all. Streamline the entire process and increase efficiency with online proofing systems.