Online Proofing – Creating Comment Efficiency


Organizations recognize the high level of importance in quality feedback when content is introduced to the market. Turn the feedback process at your organization into an efficient, transparent operation by implementing online proofing.

What Is Online Proofing?

Online proofing efficiently handles the review portions of a project. It centralizes feedback for better communication and higher completion rates. The potential confusion and lag of a traditional feedback system such as email creates the possibility of mistakes, duplications and extra work for team members. Online proofing creates transparency in review and analysis.

Enhanced Efficiency of Creative Projects Through Feedback Improvement

An online proofing system takes all the moving parts of a project and brings them together, unifying them and igniting a singular process toward a specific goal. The marketing department will have an easier time with feedback processes thanks to online proofing. Using this helpful tool, marketers can quickly provide feedback to creators. With improved tracking of project situations, businesses have concrete information concerning how long until a campaign will take to complete.

By improving feedback, online proofing systems create strong efficiency.

With feedback systems automated, businesses can rest assured the projects their teams create are suitable for target markets. As marketers are able to efficiently relay information concerning results of previous and in-progress projects to creators, the result is overwhelmingly applicable campaigns that meet the needs of potential clients.

Tighter Collaborative Teams During Campaigns

With a more direct, consolidated feedback, collaboration strengthens across each department. As projects move toward completion, the centralization of feedback from online proofing systems ensures users are on the same page. The online proofing is a place where all communication concerning content is happening simultaneously and cooperatively.

The time-saving benefits for organizations are evident in feedback simplification, which stems from the central location of feedback. As a result of this centralization, reviewers note other comments and criticisms, which ensures no duplicate comments or invalid reports. Users have the correct comments every time with the online proofing system and are able to meet deadlines consistently.

Online proofing systems generally lead to more collaborative teams during projects.

Unique File-Sharing Aspects to Utilize

A lot of online proofing systems require a file-sharing cloud or provide their own. This is where a company thinking creatively could utilize a digital asset management system side-by-side with its online proofing tool. Canto DAM has made file-sharing a priority, ensuring organizations can share valuable assets quickly and securely. It works effectively with an online proofing system, boosting communication and improving the tidiness of the feedback process.

Projects need to meet the needs of a company, and without the efficient use of feedback, those needs either take too long to be met or won’t be met at all. Streamline the entire process and increase efficiency with online proofing systems.