.ai File format: What it is and when to use it
| January 2, 2020
What is an .ai file?
An .ai file is a native vector graphic format created and used by Adobe Illustrator. Unlike raster formats, .ai files store image data as mathematical paths, allowing artwork to be scaled to any size without loss of quality. They are widely used for logos, brand assets, and print materials that require consistent reproduction across different dimensions.
File management is the practice of storing, organizing, locating, and distributing digital files.
Image scalability
Adobe Illustrator is a vector graphics program, which makes the AI files mathematical model of images. Because of this, original image quality remains unblemished throughout any necessary size manipulation. This is important because enterprises shape images such as logos often throughout campaigns.
AI image file types are scalable, which means they expand and compress while maintaining high resolution. Companies can then change design templates with no penalty. This comes in handy during marketing campaigns that require different formats of flyers, brochures and newsletters. For example, if a company logo was large on a newsletter but small on a flyer, it would be crucial that the logo quality remained constant.
When should I use an AI image file?
If you’re a business who produces printed campaign projects, the AI should meet a lot of your needs. Most printed media changes to accommodate different sizes, therefore the size of the images shrink and expand. These modifications typically take place across different print media such as books, newsletters and brochures.
Another time where AI is beneficial for companies is when creating or editing logos. A brand logo is subject to change proportions throughout different campaigns. And because it has to stay true to its original intent to maintain brand consistency, the AI is a perfect choice.
Alternative image file options
The AI file has some great features but it might not be right for you. It’s tied to Adobe Illustrator but some users and businesses don’t have access to the Adobe Creative Cloud. The initial implementation of the AI is restricted unless the system already has Adobe software in place. It’s also a timely investment, due to the difficulty users have learning the program.
AI files take up a lot of space. For companies using a cloud storage system like digital asset management, this is fine. For those who aren’t, you might end up trading image quality for storage space. Finally, some companies are stifled by the lack of editing in Illustrator. When this is the case, seek out a few alternatives.
The AI image file type boosts marketing campaigns, branding materials and business. Consider using it universally within your organization. It also provides a great format for editing and sharing. If you’re an individual working on a project, it should fit your needs perfectly.