What content strategy and technology will leading brands use in 2024?

The state of digital content 2024

Photo management

Underrated benefits of the AI image file

by Casey Schmidt  |  January 2, 2020

3 min. read
A laptop by the window.

The AI image file is a staple in the landscape of popular graphic file extensions. For businesses, its flexibility and scalability make it stand out as an elite image type. For users, it offers more than enough tools to edit even the more complicated projects. Learn how using it extensively could boost your efficiency.

What is the AI image file?

The AI image file is a highly scalable Adobe Illustrator file extension which uses a rare type of graphic – vector. Vector graphics are connected by points, which have precise indicators to determine different image factors. Users can resize AI images without losing image quality.

The AI is used when companies need to build brand logo graphics, create unique text placements on images and work with photographs or drawings. It is a high resolution file type with numerous business advantages. Here are some key issues to consider.

Image scalability

Adobe Illustrator is a vector graphics program, which makes the AI files mathematical model of images. Because of this, original image quality remains unblemished throughout any necessary size manipulation. This is important because enterprises shape images such as logos often throughout campaigns.

A screenshot of the AI logo.
The image file AI is used by Adobe Illustrator and utilizes vector graphics.

AI image file types are scalable, which means they expand and compress while maintaining high resolution. Companies can then change design templates with no penalty. This comes in handy during marketing campaigns that require different formats of flyers, brochures and newsletters. For example, if a company logo was large on a newsletter but small on a flyer, it would be crucial that the logo quality remained constant.

When should I use an AI image file?

If you’re a business who produces printed campaign projects, the AI should meet a lot of your needs. Most printed media changes to accommodate different sizes, therefore the size of the images shrink and expand. These modifications typically take place across different print media such as books, newsletters and brochures.

A picture of a designer drawing on a digital pad.
AI image files maintain the highest quality possible during manipulation.

Another time where AI is beneficial for companies is when creating or editing logos. A brand logo is subject to change proportions throughout different campaigns. And because it has to stay true to its original intent to maintain brand consistency, the AI is a perfect choice.

Alternative image file options

The AI file has some great features but it might not be right for you. It’s tied to Adobe Illustrator but some users and businesses don’t have access to the Adobe Creative Cloud. The initial implementation of the AI is restricted unless the system already has Adobe software in place. It’s also a timely investment, due to the difficulty users have learning the program.

A screenshot of numerous image icons.
Check to see if there’s an image file alternative for your company.

AI files take up a lot of space. For companies using a cloud storage system like digital asset management, this is fine. For those who aren’t, you might end up trading image quality for storage space. Finally, some companies are stifled by the lack of editing in Illustrator. When this is the case, seek out a few alternatives.

The AI image file type boosts marketing campaigns, branding materials and business. Consider using it universally within your organization. It also provides a great format for editing and sharing. If you’re an individual working on a project, it should fit your needs perfectly.