Organizations take a stance on image files early on. This decision rallies its members around particular image types, clarifying usage on reports and strengthening technique among users. The image file .ai receives plenty of attention when this selection is considered.
What Is Image File .ai, and Which Software Uses It?
The image file AI is essentially a mathematical model of images, which makes it precise and highly scalable. It is an Adobe Illustrator file extension which uses a rare type of graphic, vector. Vector graphics are connected by points, which can have precise indicators to determine numerous factors concerning the image.
Illustrator is the optimal way to open the .ai files, but there are alternatives. As a business, reassurance that the image stays intact is necessary. Make sure if seeking a third party software to open the .ai file that it doesn’t degrade the quality of your pictures.
Utilizing the Image Purity Benefits of Scalability
Due to Adobe Illustrator being a vector graphics program, quality of original images remains unblemished through size manipulation. Enterprises shape images such as logos often throughout a campaign.
The scalability of .ai files keep it as pure as the original size, and gives opportunities to change design templates with no penalty. This comes in handy especially with different marketing campaigns that need different formats of flyers, brochures and newsletters. Outside of the amazing image resolution .ai provides, organizations love the versatility it allows its users to open the file type with plenty of different tools.
Determining if and When to Use .ai Image File
There are two things businesses should strongly consider .ai files for: company logos and printed campaign projects. Most printed media will change to accommodate different sizes for promotion, therefore the size of the images will need to shrink and expand. As explained previously, .ai maintains the integrity of the photo during this change.
A brand logo is similarly subject to size manipulation throughout different campaigns. The brand logo has to stay true to its original intent to maintain brand consistency, therefore the .ai is often used for brand logo creation and usage.
Possible Reasons to Evaluate Other Image File Options
The .ai file needs Adobe Illustrator, which gives some companies trouble in a few areas. Organizations looking to complete a project quickly will be stunted by the difficulty to familiarize oneself with the program. Working with the .ai file will take a lot of training and time. The .ai files can be shrunk, but due to their high quality, they take up a lot of space. There are a lot of cloud storage options available, but storage is usually not without limits. Finally, if a company needs an image file type it can edit multiple times, they’ll be stifled by the lack of editing in Illustrator.
The decision to use .ai as the image file type of choice for an organization can change aspects of marketing and business. Decide if it’s the right file type by examining the ways it can shape your campaigns.
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