The EPS image file changes the way users handle logos, print and image-purchasing. As businesses continue to promote their brand on websites, EPS remains a powerful choice for all images used. This is because of their resizing and customizing options. Read about the ways EPS benefits a diverse group of users.
What EPS is and how to open it
EPS is an acronym for encapsulated postscript. It provides insight into an image file through an image preview or by description. It is a highly customizable image file with capability of containing both text and graphics. The most used feature for an EPS file is the resizing potential, as a lot of images purchased in EPS format are intended to be resized and manipulated in multiple ways.
An EPS can be opened using both the Windows and Mac operating systems, making it a versatile image file for users. The most popular program used to open them is the Adobe Reader, though there are a wide array of downloadable tools to open the EPS image files.
Advantages of EPS image files
An EPS is a vector-based image file. Vector images are mathematical in their construction, guided by specific data for each photo. Each EPS graphic is built using precise coordinates to define the parameters of the picture. This makes EPS a perfect candidate to use for brand images, logos and print advertisements. The strongest case for EPS comes from digital to print projects that require a massive size change. For example, a client sends a small EPS image to an advertising company and asks for it to be printed onto a massive sign.
EPS is a strong choice for companies due to its customizable nature. Most companies build their web pages using images purchased from the internet, usually stock photos. However, they usually don’t want to use the photo as-is so they need to make some changes. This is why they need EPS, because they can fit the image into their website and have it conform to the ideals of their brand.
How to convert an EPS
EPS is an older file format, and though it’s capable of conversion, the fact remains it hasn’t held up perfectly through changes in technology. One huge consideration with EPS is the familiarity your team members have with the image file type. There are plenty of alternatives if you’re not inclined to make an entire department learn a new form of image file to work with.
Though converting defeats some of the purpose of using an EPS, it still has value for a lot of projects. If choosing to convert, there are a decent amount of options to do so in terms of software. The standard EPS Viewer is capable of changing the format to most standard image file types, including JPG, PNG and GIF. The most common programs for conversion are Adobe, whose Illustrator software easily converts EPS.
The EPS image file can boost the entire brand identity of your business if used correctly. Ensure your company is giving itself the best chance to succeed with this powerful vector image type.