Kodakit

Kodakit uses Canto

Leveraging Big Company DAM Best Practices in a Startup Environment

Challenges

As a startup with operations spread across New York, San Francisco and Singapore, Kodakit wanted to leverage “big company” digital asset management (DAM) best practices within their team environment. They needed to communicate with vendors all around the world, while also implementing a solution that could work across departments to yield maximum value from their DAM investment.

Solution

Kodakit conducted a review of DAM systems, and ultimately selected Canto. They then made our media library available to a range of departments across their organization to help them tag, organize, archive and share digital assets from a central, shared location.

“We didn’t have the need for ultra complex solutions, but also needed something that could scale, and this is why we searched for a solution like yours.” ~ Natasha Adams, CMO, Kodakit

Results and Benefits

The Kodakit marketing team has been able to significantly speed delivery of marketing collateral, both through daily internal production processes and by using Canto portals to coordinate with outside partners and vendors. Sales and operations uses Canto for daily to weekly management of digital assets across multinational teams, while product development uses the system to share and archive internal documents.

Webinar

Learn how Natasha Adams, CMO of Kodakit, applies DAM best practices she learned as a Marketing Executive at Eastman Kodak Company within the startup environment of Kodakit. Includes demo and Q&A. Recorded December 7th, 2017.

 
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