Success factor: Content management

Show me your content and I’ll tell you how successful you are

No one likes to use a product they know nothing about. Economic competition is thus becoming a competition for customer attention. “Content is king” has now become the motto of all marketing teams. As such, companies invest a lot in the production and organization of digital and printed media. The question is: how much and how effectively is the money invested?

What you’ll learn

The market research institute Sapio conducted a study about the production and organization of content in companies. We’ve prepared the results and insights of this study for you.

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