Success Factor: Content Management
Show Me Your Content and I’ll Tell You How Successful You Are
No one likes to use a product they know nothing about. Economic competition is thus becoming a competition for customer attention. “Content is king” has now become the motto of all marketing teams. As such, companies invest a lot in the production and organization of digital and printed media. The question is, how much and how effectively is the money invested?
What You’ll Learn
The market research institute Sapio conducted a study about the production and organization of content in companies. We’ve prepared the results and insights of this study for you.