Digital watermarking is technology for embedding information into digital assets. This information is part of digital rights management (DRM) and copyright protections for companies. Watermarks are useful in protecting valuable intellectual property because they help prove the origin of a digital asset and discourage illegal copies. Watermarking is also helpful in marking assets for review, ensuring unapproved and unlicensed assets aren’t improperly distributed or incorporated into other works.
Watermarking is available with most digital asset management (DAM) systems. It is one of many things that sets DAM apart from simple file-sharing.
Watermarking works with other aspects of DRM support to save businesses from damage claims and protect valuable intellectual property.
Watermarking is a component of digital asset management software and ensures all copyright information is up-to-date and applied correctly.
Watermarking can be incorporated into workflow management solutions to make content approval and other licensing processes functional and user-friendly.
In the Canto DAM system, an administrator may upload images with the ‘digital rights management’ option to be used as watermarks. With digital rights management turned on, users can select the watermark and apply it to select files in the mail library or in the distribution portal.
Watermarking can be set to occur on distribution or download, and can be applied in volume so that all assets within a particular collection are watermarked. Watermarking can occur on an asset-by-asset basis. It can be assigned to users on a per-role basis, or through advanced permissions.