No two companies are alike. That’s why in this section, we present how Canto is implemented in different industries and situations. This time around, we spoke with Manuela Mayr (Brand & Content, Team Creative) & Serena Osti (Brand & Content, Creative Team) of IDM.
What is your job at IDM?
I mainly handle conceptual design and support for photoshoots in the tourism sector in South Tyrol. When it comes to photo production, we primarily focus on two areas: tourism and agricultural products.
Just like Manuela does with tourism, I see to conceptual design and support for photoshoots in the farming sector. Manuela and I are both part of IDM’s “creative” team. What’s exciting about this is that we’re promoting both South Tyrol as a tourist destination and its famous farming products. We collaborate with a multitude of different external partners, e.g. South Tyrol Wine, South Tyrol Ham Consortium, South Tyrol Apple Consortium, South Tyrol Alpine Dairy Association, and the small producers who proudly display the South Tyrol quality seal.
How did the topic of digital asset management come up at IDM?
At the time, we were using a DAM, but it only contained images. The system was relatively obsolete and unfortunately not very user-friendly. Then there was the fact that only tourism images were stored. Our goal was to clean up our image pool and re-organize it all in a new media database. Besides images, this also includes videos and text documents. We also wanted to make it easier for colleagues and external partners to find things and incorporate the whole farming media archive.
So why did you end up going with Canto?
After searching around for a long time, we solidly focused on our requirements and shortlisted three vendors. Canto won us over with their straightforward communication, clearly structured offer, and great advice. When we tested it out, the user-friendly interface immediately made a positive impression. We jumped in and we understood how the system works right away. That was the biggest plus for us.
How did the introduction go?
At the beginning, we had a big in-house introduction with our implementation manager. That went very well. Of course, most of the questions only started coming up when we were actually working with the system by ourselves. Our colleagues can either rely on our internal training documents or simply use the Canto Help Center.
What was really helpful was that new features were added, and adjustments made whenever we requested, for example, the filter function which is now available in multiple languages!
Yes, we’re really pleased with Canto’s customer service and support. It’s really a customer-oriented service. Canto is a living system that undergoes continuous further development and is geared toward contemporary customer requirements, and that will make Canto hold its value in the future, too.
We find it helpful that we can make our training PDFs available right in Canto. That lets us update documents at any time. It also means that we have a source which is regularly updated and doesn’t have to be re-emailed as a PDF every time a change has to be made.
How is Canto used in-house and externally?
Internally-house, the wholeall IDM staff and in-house agencies use the database. From not wine marketing to press agencies for the various markets, but also the region’s agricultural product consortia and their employees: that really is a lot of users.
Externally, we have Canto Pportal for press representatives and tour operators along with accommodation companies and businesses carrying South Tyrol umbrella brand.