No two companies are alike. That’s why we introduce our customers and talk with them about how they use Canto. Veolia assists cities and industrial companies on all five continents in dealing with natural resources. We spoke with Lauriane Menuet about her job as a graphic designer and her work with Canto.
What is your job at Veolia?
I’m a graphic designer at Veolia and mainly support the communications department here at our office in Berlin. My job is to create graphics and other image materials that are then used, e.g. for flyers, presentations or our in-house newsletter. That means that I work a lot with images every day. Accordingly, Canto is a really important tool for my work.
When did you first come into contact with the topic of DAM? And at what point did you decide to implement Canto?
When I started my work for the team in January 2018, there actually was a predecessor tool, however, organizing the stored content was so chaotic and using it so difficult that it had already been decided to replace this tool. Before that, I had never worked with a comparable system for managing media. I actually found this tool to be neither very intuitive nor powerful. It was clear: We need something new! That’s why we decided to check out various other solutions, compare them and then ultimately, we brought in Canto in June 2018.
How did the migration of your new DAM project go with Canto?
In order to migrate our data from the old tool to Canto, we formed a team of three colleagues working from the communications department who were in charge of introducing Canto. That was really a huge, challenging yet also very interesting job! To migrate our content, we first developed a process: In a first step, we initially compiled all our relevant media files and out of these we decided which ones would be needed and by whom.
Based on that, we developed a structure in which we again subdivided media types such as images into the various areas in which Veolia operates: Water, waste disposal and energy. Then, we tried to learn from the mistakes that were made with the old tool so that we didn’t repeat them with Canto.
The biggest challenge was ultimately clarifying information such as image rights. For data protection reasons, before releasing the content, we compiled all the essential information needed to use the image in Canto, e.g. the information about who is depicted on the photo. This data was only partially available or not at all. We also compiled all our considerations and instructions in the form of a manual where we set down and explained rules for use.