Goal: Eliminating Bottlenecks to Scale Creative Team Flow
COOLA Suncare owns two brands: COOLA, which is the company’s high-end, luxury line made with premium organic ingredients, and Bare Republic, which focuses on eco-friendly mineral formulations. The creative team frequently works with freelance photographers and influencers to produce beautiful product and lifestyle imagery to use on the website, in campaigns and for retailers.
As a small team, COOLA initially used a couple of different file management systems, primarily accessed by outside sales, and Google Drive for collecting photos and videos from their photographers. When the company expanded, Eric became the bottleneck for the organization’s growing digital asset needs.
“As we grew, we added more team members and it got to the point where I was spending at least two to three hours per day locating files for the internal team, outside sales and vendors. Our previous system was not very visual and hard to navigate, and the search wasn’t great,” says Eric.
The breaking point came when COOLA had a big retail push and began working with multiple large-scale vendors simultaneously.
“Right when we branched out to big vendors, Target, ULTA, and Sephora took us in all at once – so for about two months I was working four to five 18-hour days where I had to stay the night just to get work done,” says Eric.
“If we had organized our digital assets better so I could have gone to one area to pull out everything I needed or delegated, those would’ve been normal days. I would have been able to go home.”
Taking this learning moment in stride, Eric took the initiative to invest in a DAM solution that would help the creative and marketing teams keep up with the company’s future growth. He chose Canto for its user-friendly interface, the search functionality and price point.
“We liked how you can see everything you’re looking for in Canto. The functionality is intuitive and the search is great; even now I’m noticing it’s more in-depth than I originally thought. I also liked how you don’t have to rely on this super deep, traditional folder structure and the organization can be more top-level because you have the ability to search,” says Eric.