Enter Canto: Scaling In Parallel With Favor’s Growth
Throughout all of the changes the company has experienced in the past few years, the Favor team has been able to rely on Canto. Favor began using Canto three years ago, when the company was a small team of 50. Now, Favor has over 350 employees and is still expanding quickly.
Favor stores all of their visual assets, including photos, videos and GIFs in Canto. It’s been critical for the growing company to have a DAM that makes their jobs easier and doesn’t require much maintenance or training.
“Canto does everything we need it to do easily and efficiently. It’s also intuitive to use; most people can just open it up and figure out how it works,” says Nicolai.
As a big fan of Canto’s customizable folder structure, Nicolai set up easy-to-navigate folders containing big-bucket items such as marketing campaigns, restaurant imagery and assets related to their Runners (their delivery team), which are then further divided into subfolders and albums that organize assets for specific campaigns, restaurants and individual Runners.
The team can easily access all visual assets in Canto, helping the team work quickly to match their fast-paced work environment. The self-serve nature of having an easy-to-use and centralized asset library means that no one is a bottleneck.
“Most team members just go into Canto and search for what they need. It’s only if they don’t see something that they’ll reach out to me,” says Nicolai.
The photography team uploads most of the assets into Canto. From there, the design, content, marketing and sales teams can self-serve.
“The design team will usually pull assets from Canto to create various materials, such as ads, emails, billboards, graphics, etc. for the marketing team. The content team also uses assets in Canto to add visuals in the app, and the sales team uses photos in Canto when they work with restaurant partners,” says Nicolai.
When the team has to share images with restaurant partners, they can do so within Canto – there’s no need to upload files to another application or platform for sharing.
“Whenever we we do a photoshoot at a restaurant, we’ll upload the photos into Canto. Then, we’ll create a collection link and send it to the restaurants,” says Nicolai.
The team can also collaborate and help simplify each other’s work within Canto. For example, Nicolai helps out the social media team by curating suggestions for photos they can use.
“Our social media team will scroll through Canto to find photos they want to use. That’s where the image previews are really nice because they can quickly see what photos we have,” says Nicolai. “Since I’m taking a lot of the photos, I’ve created a ‘social’ tag. I tag all the photos that I think will do well on social so the team can filter using that tag.”
With Favor constantly adding new members to the team, Canto’s intuitive interface helps the team onboard new users quickly.
“I’ll usually give a new user a really basic three or four minute rundown of how the general folder structure and search function work. If they have any questions, they can reach out to me about how to use it, but most people can figure it out themselves,” says Nicolai.