When launching a recent seasonal campaign with an FSC Denmark member, it became apparent to Loa and the team that their extensive library of digital assets could be better utilized. They were using the same images for marketing campaigns, despite 15 gigabytes of assets available. The reason: image banks full of poorly labelled folders that were scattered across uncentralized digital catalogs.
When photographers shared external hard drives, they often contained images that wouldn’t open on computers. This became a big issue when collaborating with FSC members. Static Dropbox links also meant that, as a project evolved, key assets were getting left behind.
“Photographers send us fantastic photos from all over the world,” Loa says, “but these images were often being stored on individual hard drives, Dropbox and SharePoint. Our assets were scattered and unorganized.”
Instead of launching fresh campaigns packed with images of FSC Denmark’s latest achievements, Loa and the team realized there was a lack of brand diversity emerging. It was time to find a solution.
“We realized we needed a system that worked better for us,” Loa says, “and to unpack the giant digital assets we already have.”
After researching digital asset management solutions, geotagging, share links and facial recognition features convinced FSC Denmark that Canto was their digital home.
“Canto has really helped us be more agile in our asset development,” Loa says.
FSC Denmark stores videos, brand logos, photos and images in Canto. Assets are now centralized and accessible immediately. Adobe Suite has also been integrated into a digital management system that enables FSC Denmark to fully express the work they do.
“Now we’re able to communicate our visual diversity much more than we could with the old system,” Loa says.
Syncing with brand partners
FSC Members request digital assets in multiple languages. Having easy-to-share assets has helped FSC Denmark work closer with partners and brand advocates.
“Before with Dropbox, whenever you shared a link every single asset had to be ready to go,” Loa says, “but with Canto, our folders aren’t static, we can update and add assets as part of a rolling campaign before its launch date. This way, we’re much more agile.”
Simple search and storage options
Creating albums and folders that are simple to find has allowed Loa’s team to customize transferable FSC content with intuitive tag and metadata features. The ability to grant specific access with user control options is another liberating tool that’s been fully embraced by Loa’s team.
“Canto was worth the investment because of the impact it has had on our visual profile. Features like Global Search have simplified how we find and make available all of our digital assets,” Loa says.
Facial recognition and tagging enhances FSC Denmark’s visual profile
Geotagging will allow FSC Denmark to identify assets from a specific location, and help organize files in a way that makes them easy to identify. A facial recognition feature that can be enabled and disabled is another big plus FSC Denmark welcomes as a global organization.
“These features will make things a lot easier for us,” Loa says, “we’re already impressed with just how much Canto can identify on a single image.”
Securely shared links also provide instant access to collaborators based remotely, and allow FSC Denmark to align with global corporations. Canto is enabling FSC to share captivating stories that are reflective of the work they’re doing now.
“Storytelling is fundamental to us sharing our vision. Canto helps us communicate and showcase the diversity of our forest based products. We know where our digital assets are now, and how best to store and share them,” Loa says.
Getting agile with Portals, Share Links and User Roles
Implementing Canto Portals is having a positive impact on FSC Denmark’s future. They plan to create an image bank for their members that is fully cataloged. Video snippets and drone shots that can be downloaded will also be readily available to advocates of FSC.
“Now we’ll be able to share assets for stakeholder campaigns that range from newspaper ads to the latest branding displayed in flagship stores,” Loa says. “We can also continue to add assets as we develop strategies for seasonal campaigns that are much richer. Canto is going to make us digitally stronger, and save us heaps of time.”
Embracing tools that allow Canto users to share privately or publicly, as well as real-time link sharing options that include time-sensitive expiry dates, is helping FSC Denmark to grow their brand nationwide. As the organization continues to unpack a large database of digital assets, admin, consumer and contributor user roles have enabled team members to gain the access they need, and quickly.
“With Canto, we’re much quicker as a team in our asset development,” Loa says.
