As a holding entity with independently run offices worldwide, there was a lack of brand unity or cohesion. This caused confusion and impacted the brand experience for global customers who worked with Fugro in multiple locations. It was time for a change that would unite all the offices and bring them together finally as part of one Fugro.
“Fugro recognized that the business was going through the transformation of becoming one company and wanted a system that replicated that,” says Rob.
With the goal of a unified brand in sight, the team knew this was the opportunity to enable employees, regardless of location or department, to access the new, modern brand and use it effectively.
“In the past, we had people that would create studies or other project files, but no one knew it existed because it was saved locally and not shared outside of that office. When someone else needed that file but couldn’t locate it, they’d recreate the same document—and it may happen five or six times,” says Rob. “We wanted to avoid the duplication of work and create a more streamlined process so that our employees could focus more of their time on their work.”
Fugro’s website was in need of modernization. And with the duplication of work, various versions of the same document ended up on their website multiple times, leading to inconsistencies and outdated versions clogging up the site and slowing performance.
“As Fugro transitioned into one company, we needed a tool that could work across the globe,” says Rob. “We needed to provide a single source of truth with quick and easy access to our brand, brand guidelines, and digital assets for our employees.”
The team at Fugro sought the best-in-class digital asset management solution to handle the massive project of unifying their brand for their employees and customers—and found Canto.
With Canto, Fugro found everything they needed right away to kick off the unification process. And they discovered more that Canto offered outside of their original scope that helped change the way they manage their digital assets.
Fugro implements Canto – and user adoption grows by 4x
Once Canto was implemented, Fugro experienced widespread adoption, quickly making Canto the single source of truth that Fugro absolutely needed. And Fugro found a welcomed surprise – with the addition of the Canto + Microsoft Office integrations, user adoption skyrocketed, quadrupling over two years.
Fugro was also seeing more user-generated content from their employees because having Canto at their fingertips made it so much easier to share.
“We do take professional photographs, but it can be hard to when the project is at a remote site or out on a vessel,” says Rob. “We want employees to take photographs of their work and share them with us. By having easy access to Canto, they can see other employees uploading their images, which motivates others to contribute as well.”
Upload links and the Wrike integration make project management easy
Canto’s Wrike integration was a must-have for Fugro’s marketing team. And considering the different types of projects and collateral that had to be managed both on the website and in the content library, having their project management tool hooked into their Canto library proved vital to their process.
“Having the Wrike integration really solidified Canto as our single source of truth,” says Rob. “If any of our projects need updating, you can bring in what you need directly from Canto. Then, once it’s complete, you can just send it right back to the content library. It saves us from having to go through the download-upload process over and over again.”
Canto’s Media Delivery Cloud delivers a seamless website experience
In mid-2023, Fugro launched their new website after starting the redesign from scratch. This multiyear effort modernized the entire website with a focus on visuals and the people of Fugro. The website launch was a major success, thanks to Canto’s Media Delivery Cloud add-on, which gave the team at Fugro the freedom they needed to use their assets on their website.
“Media Delivery Cloud allows us to select one image and then crop it, resize it based on where it’s going the website without editing that master image,” says Rob. “That really speeds up the load times of the website. And there’s no duplicate images in our Canto library and on our website. Now, we don’t have to make an update twice. Once we update in our Canto library, everything updates seamlessly.”
