Success story

Got Light

Headquarters:

San Francisco, CA

Sales reps find lighting examples fast with AI Visual Search, wowing clients and driving growth

Got Light provides stunning lighting design and production for galas, corporate events, concerts, weddings, and everything in between. Founded over 20 years ago, they’ve since grown to a 130-person team that brings inspired lighting concepts to over 900 events in the San Francisco Bay Area each year. That’s a recipe for accumulating a lot of great visual content.

Got Light relies on their rapidly growing collection of photos and videos to showcase their creative vision and win new business. With Canto AI Visual Search, the perfect examples are always at their fingertips.

The goal

Manage 62,000+ images and videos — and leverage them to demonstrate how lighting can transform and elevate events.

The result

With Canto AI Visual Search, Got Light can find specific lighting examples in seconds, impressing clients and driving growth.

The challenge

The transformative power of lighting is something clients need to see to believe. Photos of past lighting creations show exactly how a design concept can bring a space to life.

But with such a huge collection of images, it’s hard to find photos capturing the perfect combinations of location, colors, and design elements.

The solution

Canto AI Visual Search has made Got Light’s extensive collection of photographs and videos easily searchable. They just describe what they’re looking for, and Canto’s visual search technology finds the most relevant results.

  • Better search with AI: The team can use abstract creative search terms, like “winter wonderland.” Or highly specific queries, like “illuminated ice sculpture at a James Bond themed party with purple and red lighting.”
  • Less tagging: There’s no longer a need to add descriptive tags to assets. They can search for “crystal chandelier at a wedding” and find amazing options. Or use their unique metadata — like the name of a chandelier — to get more specific results.
  • Sharing with clients: Once sales reps find the perfect examples, Canto’s Canva integration and sharing options make it easy to send them to clients in a polished package.

The results

With the perfect example images and videos just a quick search away, the Got Light sales team is more effective — propelling business growth in a competitive landscape.

  • New business: Persuasive and highly relevant visuals impress clients, showing off the impact inspired lighting design can have.
  • Fast onboarding: The company can now onboard new sales reps faster, putting examples of lighting best practices at their fingertips.
  • Web redesign in half the time: A recent website redesign rolled out twice as fast as previous updates because the team was able to find their best photos so quickly.
  • Elevated brand: A more polished way to share images with clients strengthens the Got Light brand, providing an outstanding, bespoke client experience.

Ready to discover how AI Visual Search can transform the way your brand leverages digital content? Book a personalized demo today.