Enter Canto: A Centralized Space for All Content
Inspirits and Bruggeman use Canto to centralize images, videos, social media content and product information such as data sheets and technical documents. They now have everything brand-related stored in their Canto library.
Before the team implemented Canto, they planned how they wanted to use it for storing, accessing and sharing brand materials. Out of this preparation their metadata concept was formed.
“First we made a list of all the brands and then made specific categories. From there, we made specific albums for each brand so it was clear for our colleagues where all the files are stored. We have a few basic tags, but everything is sorted by brand, so it’s all really easy to find within the folder structure,” says Boy.
With Canto, the team has eliminated asset requests. Now, everyone can go into Canto to find and download the content they need, right when they need it.
“Everybody in the company uses Canto. The sales team would always ask ‘Can you send me a picture of this event?’ or ‘Do we have this image formatted for a social media banner?’ Because of Canto, we’ve been able to get rid of those constant questions, which is great, because it takes a lot of time to answer them,” says Boy.
Canto minimizes internal and external asset requests for Inspirits and Bruggeman. Partners quickly find all the logos, brand guides and technical data sheets they need through Canto Portals.
“We don’t want to give our clients access to the content we don’t want them to see, so we have Portals set up. On the external Portal, we made sure that anybody can access all the information that is publicly available,” says Boy.
“It’s also helpful for clients to have access to the social media posts we’ve created. Canto makes it easy for them to access approved material and post on their own social media accounts.”