Enter Canto: “Love at First Upload”
New World Symphony has uploaded over 25,000 assets into Canto so far – and that’s just from their past three seasons.
“It was love at first upload,” says Joe, who is excited to upload even more of the organization’s historical assets so that they’re accessible for everyone on the team to use.
Both Marci and Joe are thrilled to have a centralized library where the team can easily pull any asset they need and collaborate in real-time. All of the content they create use assets stored in Canto.
In line with the team’s goals of making their archive super accessible, Joe set up NWS’s Canto library with a simple folder structure anyone on the team can easily navigate. This structure also keeps their extensive archive organized as Joe uploads more content.
“I set things up by season, which is how we run things internally, and divided the folders between our audiovisual collection, general photography collection, photography by season and printed materials by season. Within those folders, we have a variety of sub-folders for recurring projects,” says Joe.
Aligning a Distributed Team, Enabling Meaningful Collaboration
Marci loves that Canto’s cloud-based platform helps her team stay in sync. She works remotely, so it’s invaluable to have full access to the entire content library at all times.
Canto has really been a game changer for us. It diminishes the cons of not being in the building and takes away the distance. We’re all looking at the same assets at the same time.
Marci FalveySenior Director of Communications
“Having to access a shared drive on a server that was half a country away – that lag time was really hard on my work. I would have to lean on team members who were onsite and ask them, ‘Hey, can you find me this photo? I think it’d be a good fit, but I just can’t quickly load these high-res assets from this far away,’” says Marci.
“Canto has really been a game changer for us. It diminishes the cons of not being in the building and takes away the distance. We’re all looking at the same assets at the same time.”
With the team on the same page and connected via their assets, it’s easy for Marci and Joe to collaborate. Canto’s workspace feature also helps them keep assets for different ongoing projects organized and on-hand.
“Joe and I use Canto workspaces a lot for various blog posts or stories that I’m writing. We’re able to easily access all the assets for a project in real time and go through them together,” says Marci. “It’s really helpful when we’re working on multiple projects, and I can just go to one place for a specific project and everything I need is there.”
“Canto has been really great for not only internally viewing what assets we have, but also for sharing those assets with people outside of our institution. Everyone can open the same link and view the same assets.”
Saving Time With Facial Recognition
Facial recognition has saved the team precious hours, especially with fulfilling asset requests from the press.
“There have been a lot of projects that we didn’t necessarily see coming that required us to find specific assets for one person very quickly. For example, our co-founder Michael Tilson Thomas is being honored at the Kennedy Center this year and a lot of media outlets need photos of him from all points in NWS history. We’ve had to dig deep into our archives in a way that we haven’t really done before,” says Marci.
“With Canto’s facial recognition, finding the right assets is just a matter of running a search. We can get these projects done much more quickly.”
Customer Success That Cares
As the team eagerly explores all that Canto has to offer, their dedicated customer success team is on hand to help them troubleshoot any issues or dive deeper into the platform’s functionality.
“Anytime I had a question, it was answered. There’s something so refreshing about having a customer support team that’s obviously very passionate about their own product. It reflects the passion that we put into what we create here at NWS,” says Joe.