Enter Canto: All Event Photography in One Place
Party Reflections now stores all of their event photography, product images and brand assets in Canto. It’s easy for the team to use these images for the website, social media, partnerships and more.
Streamlining Social Media Workflows
Social media is a vital part of Party Reflection’s marketing strategy. Canto helps simplify the process of curating content for social media, and the metadata capabilities enable the team to track important details, such as the other businesses that work on their events. This both saves time internally and reflects well on the company, strengthening relationships with other businesses in the industry.
“It’s really important for us to build relationships with other businesses because venues, caterers and planners will often bring us on board as part of a production team where we aren’t working directly with the end user. Being able to collaborate and properly give credit on social media helps us maintain the B2B relationship,” says Maurisa.
“In the industry, knowing everyone who worked on an event, from the hairstylist to the planner to the photographer, and tagging them when you post a photo shows our professionalism. Being able to list all of that information in the metadata in Canto is really valuable.”
Sales Enablement Made Easy
Canto has also become the go-to resource for the sales team to find photos. With a searchable library of event photography in Canto, sales reps can quickly pull images to show, not tell, potential clients how the company’s products will look on the big day.
“We got Canto mainly for content management for social media and marketing, but the extra bonus was that the sales team started to use it to share event photos with clients and put presentations together,” says Maurisa.
“Before Canto, a sales rep would ask, ‘Hey, does anybody have a picture of a tent at the Duke Mansion? Or do we have a picture of the driftwood chandelier in a tent?’ And then all the other sales reps would share the photos they had. That takes a bandwidth for people that they could be using to help a client, and it’s time consuming. With Canto, they have a place where they can pull up photos just by searching by keywords. It’s all at their fingertips.”
Keeping the brand experience consistent is key to managing Party Reflections’ long-standing reputation and position as a market leader in their area. The marketing team uses Canto’s Style Guide feature to easily share brand assets with community partners.
“Sometimes, we do in-kind work for nonprofit events in exchange for advertising or logo placement. They can just grab our logo from our Canto style guide and don’t have to ask marketing for that,” says Maurisa.
Flexibility for Uncertain Times
Party Reflections has quickly adapted to social distancing guidelines and government mandates by serving the healthcare and food and beverage industries. Canto helps the marketing team stay agile in their communications efforts as the industry changes.
“I asked our CEO to do a video message for our employees, because it would be reassuring for them to hear his voice rather than to read a long email. He also had to do a video for the American Rental Association as a member of their executive board. Canto has been helpful for housing and sharing these videos,” says Maurisa.