From children on their first field trip to lifelong learners, guests of the Seattle Aquarium enjoy a fascinating glimpse of life in our world’s most mysterious ecosystem: our oceans. As environmental crises such as pollution threaten marine life, the nonprofit has naturally expanded its mission beyond educating the public to advocating for conservation policy. With impactful campaigns such as Strawless in Seattle, resulting in the first plastic straw and utensil ban in a major U.S. city, comes the need to manage the photos and videos that help tell these conservation stories.
Pam Lamon, the Digital Marketing Manager at the Seattle Aquarium, has built the organization’s digital presence from the ground up, developing a consistent brand across the organization’s website, social media and email marketing. Her team supports the fundraising and conservation departments by directing the aquarium’s digital presence so that guests, donors and the media have a streamlined, positive user experience.
It’s essential that the team corrals their growing library of content contributed from both professional and volunteer photographers so that the whole organization and their media partners are equipped with the assets they need to tell stories that save marine wildlife.