Enter Canto: A Home for All Digital Assets
As an independent public corporation funded by the U.S. Department of Housing and Urban Development, SHA has limited dollars and must spend them wisely. They chose Canto as the best bang for their buck.
“Canto was the best solution to help us meet our goals while using our limited resources efficiently,” says Susanna.
A Single Source for Assets and Metadata
The communications team creates a variety of content to tell the story of SHA and its tenants, and communicate the agency’s impact on the Seattle community. This comes in many forms, from e-newsletters to feature videos and agency reports. Canto is the central hub for the tens of thousands of digital assets that the team generates, including photos, audio files, video files, PDF files and other documents.
“We need compelling photos for many of our projects and we can’t afford to spend hours looking for the right photos. After assigning metadata to our digital assets, the team can now just go into Canto, enter detailed search terms and easily find what they need,” says Susanna.
It’s not just having all their assets in one place that makes the difference. For Susanna, the big benefit is that many years from now, anyone will be able to open up an image in Canto and see everything they need within the system.
Sharing Images With Ease
The communications team generates and provides photos for other departments within the organization, often under tight deadlines because of the fast-paced nature of their work. With Canto, the team fulfills image requests faster, which keeps the broader organization running smoothly.
“Since launching Canto, we can better support requests from other departments under tight deadlines because it is no longer a trial searching for photos,” says Susanna.
It’s also easy for the team to get photos from external photographers or staff members who can upload directly to Canto via a unique link. Then, the team can decide which assets they want to move over to the main library.
SHA often works with community partners or other agencies on programs and events that help their tenants access the tools and resources they need to succeed. When SHA needs to share images with their partners, they can send them a unique link to Canto where they can view a curated collection and easily download selected photos.
Dedicated Customer Support
Susanna’s team is never on their own when they need help; a dedicated Canto customer support representative is just an email away.
“My account rep is fantastic to work with and very responsive to my questions. I really value the opportunity to have a real person to speak with – especially in an era that seems to devalue human customer service,” says Susanna.