Enter Canto: A Home for All Brand Assets
BCI now stores all images from the field, in their Canto library. The communications team uses these images for the website, social media, campaigns, blog posts, and reporting, while the wider organization uses them mostly for PowerPoint presentations and documents.
The team organized their Canto library in a folder structure based on individual Stories from the Field. All content falls under a story and is added to the corresponding folder.
“We have the folder structure but we also tag photos based on the seven principles, such as soil health and biodiversity. Maybe someone within the organization is doing a project about gender equality or personal protective equipment – staff who are coming to Canto can put those kinds of search terms in and find topical images,” says Morgan.
Morgan has appreciated the customer support that Canto has provided throughout the on-boarding and implementation process.
“We have a wonderful customer success manager – he was patient with me when I was learning about Canto and did a great job with showing me its features for our specific needs,” says Morgan.
Portals for Internal Colleagues and External Partners
Morgan and her team utilize Canto Portals to share content with the whole organization, decreasing asset requests. Portals enable internal colleagues to easily download images for presentations – which helps partners, supporters and members further understand BCI’s mission.
The communications team is preparing to launch an external Portal specifically for BCI Retailer and Brand Members called ‘Stories from the Field Hub’. This will be a place where brand members can access content that highlights their commitment to sourcing more sustainable cotton.
“When retailers and brand members want to communicate about their partnership with the Better Cotton Initiative, they can come to the Portal and download what they need – perhaps an image of a farmer and a quote to then create their own marketing or social media campaign,” says Morgan.
Image Editing Made Easy
Annual reports show directors, funding partners, supporters and retail members what the Better Cotton Initiative has achieved over the last year. Recently, Morgan gathered a set of images to edit for the annual report microsite. Using Canto’s Photoshop integration, it was easy for her to edit the images all in one system.
“All of the images for the microsite have to be a specific pixel dimension. Last year, before we had Canto, I remember having to find the images, open each one in Photoshop, edit and then re-save them. After that, there were duplicated files that made Dropbox even bigger and more cumbersome.”
“Now I can do all the editing within Canto and not have six different versions. It’s just so much easier and saves me so much time,” says Morgan.